Starting from an examination, with multidisciplinary approaches, of issues regarding the concept of food quality from semantic, economic and juridicalnormative perspectives, the aim of this paper is to develop a framework which takes into account, through analysis of the literature and empirical research, social, legal and economic questions concerning consumption behaviours, strategies, business models and the existing legislation. It is interesting to remark how the quality policy for agricultural products, as an integral part of the Common Agricultural Policy (cap), is central to how the affirmation of a quality agriculture is perceived. European Commission forecasts for the cap for 2013 identify, among other future challenges, the quality policy for agricultural products as a core requirement in order to diversify and enhance the competitiveness of farming activities in rural areas.
Keywords: Food quality, food safety, standards, binding regulations, voluntary certification standards
Jel Code: D82, Q13, Q18