Clicca qui per scaricare

Consumatori cinesi e cibo: tra tradizione millenaria e influenze culturali occidentali
Autori/Curatori: Teresa Del Giudice, Francesco Caracciolo, Gianni Cicia, Klaus G. Grunert, Athanasios Krystallis 
Anno di pubblicazione:  2012 Fascicolo: 3  Lingua: Italiano 
Numero pagine:  15 P. 85-99 Dimensione file:  293 KB
DOI:  10.3280/ECAG2012-003005
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 

China is one of the most dynamic economies of the planet. The dramatic economic development in recent decades has greatly influenced the structure and habits of Chinese society. This although still characterized by strong disparities between the poorer classes and the wealthy, shows a growing middle class and an increasingly high-income segment. These segments of society are, as expected, evolving from a cultural point of view beginning to incorporate into the ancient Chinese tradition elements of other cultures, most notably the Western one. As was the case for other new economies, especially the rich part of the population is showing an increasing inclination towards all aspects of Western culture. This opening is also affecting the food consumption habits, transforming the dynamic and vibrant Chinese market into a major destination for European food products. The following research by submitting a questionnaire to 500 Chinese consumers residents in metropolitan areas had a dual objective. The first involved the analysis of the propensity of consumers to enter into the ancient Chinese culinary culture food products from other countries. The second was represented by the attempt to segment consumers, depending on the degree of cultural openness towards non- Chinese food, using both socio-demographic and psychographic variables.

Keywords: China, food related lifestyle, Schwartz portrait value
Jel Code: D12, C25, Q18

Teresa Del Giudice, Francesco Caracciolo, Gianni Cicia, Klaus G. Grunert, Athanasios Krystallis, in "ECONOMIA AGRO-ALIMENTARE" 3/2012, pp. 85-99, DOI:10.3280/ECAG2012-003005


FrancoAngeli รจ membro della Publishers International Linking Association associazione indipendente e no profit per facilitare l'accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche