Starting from a document on the Culture in Italy, published by the economic newspaper "Il Sole- 24Ore" on february 2012, the two Authors utilize information and analyses discussedin a meeting organized by the Municipality of Cupra Marittima in the Italian regionMarche on may 2012, to show how an adequate valourization of local natural, historicalcultural,and social resources, by the cultural tourism can affect positively the local humandevelopment and the youth employment, especially of young and young-adult high educatedwomen, living in the local labour markets like San Benedetto del Tronto’s labour market,where the little town of Cupra Marittima is included. The conclusions of the paper discussthe potential positive employment effects of some regional economic and social policies,with special reference to those which were proposed in the project of Advanced TourismDistrict of the Marche Region