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Management dell’innovazione in agricoltura e relazioni di canale in una prospettiva teorica "grounded"
Titolo Rivista: MERCATI E COMPETITIVITÀ 
Autori/Curatori: Roberto Vona, Nadia Di Paola 
Anno di pubblicazione:  2013 Fascicolo: 4 Lingua: Italiano 
Numero pagine:  20 P. 83-102 Dimensione file:  679 KB
DOI:  10.3280/MC2013-004005
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 


L’innovazione è riconosciuta in letteratura come un fenomeno positivo, capace di creare valore. Il lavoro di ricerca analizza le dinamiche di innovazione del prodotto orticolo fresco non trasformato, delineandone alcune delle traiettorie di sviluppo e diffusione. L’analisi è sviluppata attraverso l’implementazione della Grounded Theory Methodology, con l’obiettivo di generare teoria attraverso la descrizione e la comprensione dei processi, mantenendo un notevole grado di flessibilità. Il paper conferma che l’innovazione di successo può tradursi nella modifica di alcune delle condizioni di funzionamento delle relazioni di canale, mostrando però che talvolta i vincoli strutturali di filiera agiscono inibendo tali modifiche, anche fino al punto da condizionare l’esito del processo innovativo stesso.


Keywords: Grounded Theory, innovazione, relazioni di canale, distribuzione, supply chain, agricoltura.

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