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Comunicazione di crisi: uno studio triangolare sulla risposta dei consumatori al richiamo mattel 2007
Titolo Rivista: RISORSA UOMO  
Autori/Curatori: Michela Cortini 
Anno di pubblicazione:  2012 Fascicolo: 1 Lingua: Italiano 
Numero pagine:  16 P. 103-118 Dimensione file:  802 KB
DOI:  10.3280/RU2012-001010
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 


The present paper gives a psychological perspective on crisis communication, using a mix-method approach, by presenting the Mattel case. In the first study, 43 parents have been interviewed during the period that has immediately followed the Mattel crisis, in autumn 2007. The transcripts of the interviews have been analyzed adopting automatic content analysis. The second study aims at investigating, at a temporal distance of 4 years after the crisis, the perceived security of Mattel and the its level of trust and goodwill among potential consumers. The data of the second study have been collected thanks to an ad hoc questionnaire filled in by a sample of 89 people. The paper presents the main results of the research


Keywords: Comunicazione di crisi, recall Mattell, analisi di caso.

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Michela Cortini, in "RISORSA UOMO " 1/2012, pp. 103-118, DOI:10.3280/RU2012-001010

   

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