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Gli studi di marketing tra rigore e rilevanza, tra ricerca e didattica
Journal Title:
MERCATI E COMPETITIVITÀ
Author/s:
Fabio Ancarani
Year:
2014
Issue:
2
Language:
Italian
Pages:
3
Pg.
7-9
FullText PDF:
47 KB
DOI:
10.3280/MC2014-002001
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Citations
Cited By
Cite
Brinberg D., Hirschman E.C. (1986). Multiple Orientations for the Conduct of Marketing Research: An Analysis of the Academic/Practitioner Distinction. Journal of Marketing, 50 4: 161-173,,
DOI: 10.2307/1251293
McGahan A., (2007). Academic Research That Matters to Managers: On Zebras, Dogs, Lemmings, Hammers, and Turnips. The Academy of Management Journal, 50, 4: 748-753,,
DOI: 10.5465/AMJ.2007.26279166
Reibstein D.J., Day G., Wind J. (2009). Guest Editorial: Is Marketing Academia Losing Its Way?. Journal of Marketing, 73, July: 1-3,,
DOI: 10.1509/jmkg.73.4.1
Varadarajan R. (2009). Musings on Relevance and Rigor of Scholarly Research in Marketing. Journal of the Academy of Marketing Science, 31, 4: 368-376,,
DOI: 10.1177/0092070303258240
Fabio Ancarani, in "MERCATI E COMPETITIVITÀ" 2/2014, pp. 7-9, DOI:10.3280/MC2014-002001
Information about the Journal
Versione Italiana
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