Gli studi di marketing tra rigore e rilevanza, tra ricerca e didattica
Author/s: Fabio Ancarani 
Year:  2014 Issue: Language: Italian 
Pages:  3 Pg. 7-9 FullText PDF:  47 KB
DOI:  10.3280/MC2014-002001
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  2. McGahan A., (2007). Academic Research That Matters to Managers: On Zebras, Dogs, Lemmings, Hammers, and Turnips. The Academy of Management Journal, 50, 4: 748-753,, DOI: 10.5465/AMJ.2007.26279166
  3. Reibstein D.J., Day G., Wind J. (2009). Guest Editorial: Is Marketing Academia Losing Its Way?. Journal of Marketing, 73, July: 1-3,, DOI: 10.1509/jmkg.73.4.1
  4. Varadarajan R. (2009). Musings on Relevance and Rigor of Scholarly Research in Marketing. Journal of the Academy of Marketing Science, 31, 4: 368-376,, DOI: 10.1177/0092070303258240

Fabio Ancarani, in "MERCATI E COMPETITIVITÀ" 2/2014, pp. 7-9, DOI:10.3280/MC2014-002001


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