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The success factors of food and wine events: a causal analysis using structural equations
Author/s: Andrea Marchini, Chiara Riganelli 
Year:  2013 Issue: Language: Italian 
Pages:  23 Pg. 41-63 FullText PDF:  284 KB
DOI:  10.3280/REA2013-003003
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The objective of the study is to examine the complexity of the factors that determine the success of food and wine events. After surveying evidence on "event marketing", the authors have formulated hypotheses for a causal model and have collected data during the "Frantoi Aperti" ("Open Oil Presses") event in the Region of Umbria. Participants were interviewed and asked to express opinions about the importance and the interest of certain aspects directly linked to the theme of the event and, ultimately, to evaluate their level of satisfaction and their likely behaviour in the future. Statistical analysis based on a structural equation model allowed the authors to demonstrate which aspects are significant in confirming the hypotheses formulated. The results provide indications for choices concerning organization and management of the food and wine event.
Keywords: Event marketing, tourism, extra virgin olive oil, Umbria, Food&Wine festival, SEM
Jel Code: C30, O18, M20

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Andrea Marchini, Chiara Riganelli, The success factors of food and wine events: a causal analysis using structural equations in "RIVISTA DI ECONOMIA AGRARIA" 3/2013, pp. 41-63, DOI:10.3280/REA2013-003003


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