Trends in middle class as a driver for strategic marketing
Journal Title: MERCATI E COMPETITIVITÀ 
Author/s: Tamer Cavusgil, Simone Guercini 
Year:  2014 Issue: Language: Italian 
Pages:  4 Pg. 7-10 FullText PDF:  51 KB
DOI:  10.3280/MC2014-003001
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Tamer Cavusgil, Simone Guercini, in "MERCATI E COMPETITIVITÀ" 3/2014, pp. 7-10, DOI:10.3280/MC2014-003001

   

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