L’acquirente cross-format: modelli di mobilità nel rocery

Titolo Rivista MERCATI E COMPETITIVITÀ
Autori/Curatori Beatrice Luceri, Sabrina Latusi, Elisa Martinelli
Anno di pubblicazione 2014 Fascicolo 2014/3 Lingua Italiano
Numero pagine 21 P. 19-39 Dimensione file 115 KB
DOI 10.3280/MC2014-003003
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più clicca qui

Qui sotto puoi vedere in anteprima la prima pagina di questo articolo.

Se questo articolo ti interessa, lo puoi acquistare (e scaricare in formato pdf) seguendo le facili indicazioni per acquistare il download credit. Acquista Download Credits per scaricare questo Articolo in formato PDF

Anteprima articolo

FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

Lo studio indaga il comportamento di acquisto cross-format nel settore dei beni di largo consumo. L’obiettivo è mettere in relazione il numero di canali di acquisto utilizzati con un insieme di caratteristiche riferite al consumatore, secondo l’approccio costi- benefici. I dati di un campione di 1.674 consumatori indicano che, tra le caratteristiche socio-demografiche della domanda, solo il genere impatta sui modelli di frequentazione delle forme distributive. Ulteriori determinanti della mobilità risultano il canale di acquisto prevalente e la percezione dell’attività di acquisto. Le implicazioni manageriali sono discusse con indicazioni per la ricerca futura.;

Keywords:Forme distributive, comportamento di acquisto, fedeltà del cliente, competizione tra canali, beni di largo consumo, distribuzione al dettaglio.

  1. Babin B.J., Griffin M., Borges A., Boles J.S. (2013). Negative Emotions, Value and Relationships: Differences Between Women and Men. Journal of Retailing and Consumer Services, 20: 471-478, DOI: 10.1016/j.jretconser.2013.04.007
  2. Bakewell C., Mitchell V.-W. (2004). Male Consumer Decision-Making Styles. The International Review of Retail, Distribution and Consumer Research, 14:2, 223-240, DOI: 10.1080/0959396042000178205
  3. Baltas G., Argouslidis P.C., Skarmeas D. (2010). The Role of Customer Factors in Multiple Store Patronage: A Cost-Benefit Approach. Journal of Retailing, 86, 1: 37-50, DOI: 10.1016/j.jretai.2010.01.005
  4. Bell D.R., Lattin J.M. (1998). Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP. Marketing Science, 17, 1: 66-88.
  5. Blattberg R.C., Briesch R., Fox E.J. (1995). How Promotions Work. Marketing Sciences, 14, 3: 122-132.
  6. Bustos-Reyes C.A., González-Benito Ó. (2008). Store and Store Format Loyalty Measures Based on Budget Allocation. Journal of Business Research, 61: 1015-1025, DOI: 10.1016/j.jbusres.2007.03.008
  7. Cameron C. A., Trivedi K. (2005). Microeconometrics: methods and applications. New York: Cambridge University Press.
  8. Campbell C.S. (1997). Shopping Pleasure and the Sex War. In: Falk P. and Campbell C., editors, The Shopping Experience. London: Sage.
  9. Carpenter J.M., Moore M. (2006). Consumer Demographics, Store Attributes, and Retail Format Choice in the US Grocery Market. International Journal of Retail & Distribution Management, 34, 6: 434-452, DOI: 10.1108/09590550610667038
  10. Caselli M. (2005). Indagare col questionario. Introduzione alla ricerca sociale di tipo standard. Milano: Vita e Pensiero.
  11. Cooil B., Keiningham T.L., Aksoy L., Hsu M. (2007). A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics. Journal of Marketing, 71, 1: 67-83, DOI: 10.1509/jmkg.71.1.67
  12. East R., Hammond K., Harris P., Lomax W. (2000). First-Store Loyalty and Retention. Journal of Marketing Management, 16, 4: 307-325, DOI: 10.1362/026725700784772907
  13. Enis B.M., Paul G.W. (1970). ‘‘Store Loyalty’’ as a Basis for Market Segmentation. Journal of Retailing, 46, 3: 42-56.
  14. Flavián C, Martinez E., Polo Y. (2001). Loyalty to Grocery Stores in the Spanish Market of the 1990s. Journal of Retailing and Consumer Services, 8, 1: 85-93, DOI: 10.1016/S0969-6989(99)00028-4
  15. Fox E.J., Hoch S.J. (2005). Cherry Picking. Journal of Marketing, 69, 1: 46-62.
  16. Fox E.J., Montgomery A.L., Lodish L.M. (2004). Consumer Shopping and Spending across Retail Formats. The Journal of Business, 77, 2: S25-S60.
  17. Gijsbrechts E., Campo C., Nisol P. (2008). Beyond Promotion-Based Store Switching: Antecedents and Patterns of Systematic Multiple-Store Shopping. International Journal of Research in Marketing, 25: 5-21, DOI: 10.1016/j.ijresmar.2007.07.001
  18. González-Benito Ó., Bustos-Reyes C.A, Muñoz-Gallego P.A. (2007). Isolating the Geodemographic Characterisation of Retail Format Choice from the Effects of Spatial Convenience. Marketing Letters, 18: 45-59, DOI: 10.1007/s11002-006-9000-z
  19. Grewal D., Baker J., Levy M., Voss G.B. (2003). The Effects of Wait Expectations and Store Atmosphere Evaluations on Patronage Intentions in Service-Intensive Retail Stores. Journal of Retailing, 79, 4: 259-268, DOI: 10.1016/j.jretai.2003.09.006
  20. Popkowski Leszczyc P.T.L, Sinha A., Sahgal A. (2004). The Effect of Multi-Purpose Shopping on Pricing and Location Strategy for Grocery Stores. Journal of Retailing, 80, 2: 85-99, DOI: 10.1016/j.jretai.2004.04.006
  21. Popkowski Leszczyc P.T.L., Timmermans H.J.P. (1997). Store Switching Behavior. Marketing Letters, 8, 2: 193-204.
  22. Prasad C.J., Aryasri A.R. (2011). Effect of Shopper Attributes on Retail Format Choice Behaviour for Food and Grocery Retailing in India. International Journal of Retail & Distribution Management, 39, 1: 68-86, DOI: 10.1108/09590551111104486
  23. Reutterer T., Teller C. (2009). Store Format Choice and Shopping Trip Types. International Journal of Retail & Distribution Management, 37, 8: 695-710, DOI: 10.1108/09590550910966196
  24. Rhee H., Bell D.R. (2002). The Inter-Store Mobility of Supermarket Shoppers. Journal of Retailing, 78: 225-237, DOI: 10.1016/S0022-4359(02)00099-4
  25. Rousey S., Morganosky M.A. (1996). Retail Format Change in US Markets. International Journal of Retail and Distribution Management, 24, 3: 8-16, DOI: 10.1108/09590559610147883
  26. Staus A. (2011). Which Household Attitudes Determine the Store Type Choice for Meat?. Journal of Retailing and Consumer Services, 18: 224-234, DOI: 10.1016/j.jretconser.2010.11.003
  27. Stigler G.J. (1961). The Economics of Information. Journal of Political Economy, 69, 3: 213-225.
  28. Tversky A., Kahneman D. (1973). Availability: A Heuristic for Judging Frequency and Probability. Cognitive Psychology, 5, 1: 207-233, DOI: 10.1016/0010-0285(73)90033-9
  29. Tversky A., Kahneman D. (1974). Judgment Under Uncertainty: Heuristics and Biases. Science, 185: 1124-1130.
  30. Winkelmann R., Zimmermann K.F. (1995). Recent Developments in Count Data Modelling: Theory and Application. Journal of Economic Surveys, 9: 1-24, DOI: 10.1111/j.1467-6419.1995.tb00108.x
  31. Otnes C., McGrath M.A. (2001). Perceptions and Realities of Male Shopping Behavior. Journal of Retailing, 77, 1: 111-137, DOI: 10.1016/S0022-4359(00)00047-6
  32. Noble S.M., Griffith D.A., Adjei M.T. (2006). Drivers of Local Merchant Loyalty: Understanding the Influence of Gender and Shopping Motives. Journal of Retailing, 82, 3: 177-188, DOI: 10.1016/j.jretai.2006.05.002
  33. Morganosky M.A., Cude B.J. (2000). Large Format Retailing in the US: a Consumer Experience Perspective. Journal of Retailing and Consumer Services, 7, 4: 215-222, DOI: 10.1016/S0969-6989(00)00016-3
  34. Morganosky M.A. (1997). Retail Market Structure Change: Implications for Retailers and Consumers. International Journal of Retail Distribution Management, 25, 8: 269-274, DOI: 10.1108/09590559710178356
  35. McGoldrick P.J., Andre E. (1997). Consumer Misbehaviour: Promiscuity or Loyalty in Grocery Shopping. Journal of Retailing and Consumer Services, 4, 2: 73-81, DOI: 10.1016/S0969-6989(96)00027-6
  36. Mägi A.W. (2003). Share of Wallet in Retailing: The Effects of Consumer Satisfaction, Loyalty Cards and Shopper Characteristics. Journal of Retailing, 79, 2: 97-106, DOI: 10.1016/S0022-4359(03)00008-3
  37. Maccoby E.E., Jacklin C.N. (1974). The Psychology of Sex Differences. Stanford, CA: Stanford University Press.
  38. Lugli G. (2009). Il ruolo della politica assortimentale nella crisi e rilancio dell’ipermercato. Mercati e Competitività, 3: 11-32, DOI: 10.3280/MC2009-003002
  39. Lugli G. (2009). Marketing distributivo. La creazione di valore nella distribuzione despecializzata. Milano: Utet.
  40. Luceri B., Latusi S. (2012). The importance of consumer characteristics and market structure variables in driving multiple store patronage. Journal of Retailing and Consumer Services, 19 (5): 519-525, DOI: 10.1016/j.jretconser.2012.06.008
  41. Luceri B. (2013). Prospettive della ricerca di marketing. Business, scienza, spazi e vertigini. Milano: Egea.
  42. Luceri B. (2009). L’influenza della politica assortimentale sul comportamento d’acquisto nel settore grocery. Mercati e Competitività, 3: 33-52, DOI: 10.3280/MC2009-003003
  43. Lambert-Pandraud R., Laurent G., Lapersonne E. (2005). Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations. Journal of Marketing, 69, April: 97-113.
  44. Lal R., Rao R. (1997). Supermarket Competition: The Case of Every Day Low Pricing. Marketing science, 16, 1: 60-80.
  45. Krishnan L., Saxena N.K. (1984). Perceived Time: Its Relationship with Locus and Control, Filled Vs. Unfilled Time Intervals, and Perceiver’s Sex. Journal of General Psychology, 110, 2: 275-281, DOI: 10.1080/00221309.1984.9709972
  46. Knox S., Denison T. (2000). Store Loyalty: its Impact on Retail Revenue. An Empirical Study of Purchasing Behaviour in the UK. Journal of Retailing and Consumer Services, 7: 33-45, DOI: 10.1016/S0969-6989(98)00033-2
  47. Kim H.-Y., Lee M.-Y. (2010). Emotional Loyalty and Share of Wallet: A Contingency Approach. Journal of Retailing and Consumer Services, 17, 5: 333-339, DOI: 10.1016/j.jretconser.2010.03.014
  48. Kempf D.S., Palan K.M., Laczniak R.N. (1997). Gender Differences in Information Processing Confidence in an Advertising Context: A Preliminary Study. Advances in Consumer Research, 24, 1: 443-449.
  49. Keng K.A., Ehrenberg A.S.C. (1984). Patterns of Store-Choice, Journal of Marketing Research, 21, 4: 399-409.
  50. Hoch S.J., Kim B., Montgomery A.L., Rossi P.E. (1995). Determinants of Store-Level Price Elasticity. Journal of Marketing Research, 32, 1: 17-29.

Beatrice Luceri, Sabrina Latusi, Elisa Martinelli, L’acquirente cross-format: modelli di mobilità nel rocery in "MERCATI E COMPETITIVITÀ" 3/2014, pp 19-39, DOI: 10.3280/MC2014-003003