In standard economic models human action is driven solely by self-interest while the passions are supposed to interfere with our ability to form rational beliefs and to make rational choices. Nevertheless, without the passions there would be little reason to act. In fact, any action originated and nurtured by passions places its own raison d’être in itself. The acts motivated by passions can either improve or (even) worsen one’s wellbeing: there might not be any payoff in both the present and the future and monetary incentives do not influence or mitigate their nature. Above all, under the influence of the passions, the actor does not calculate but instead ‘loses control’. This paper argues against the separation of passion-infused intimate relations and economic theory through a reconsideration of the anthropological conception of the economics.