Performance evaluation, especially in the non-profit sector, requires multidimensional analysis. The work inspired by the desire to help fill a gap in knowledge on the topic of reputation as an element of voluntary organizations’ performance. The analysis, based on the existing literature, develops a conceptual model to describe and evaluate reputation’s role on the performance of voluntary organizations. The model is applied to the voluntary organizations wich are member of italian ‘service centers to volunteer’. It shows that, contrary to what one might imagine, the reputation doesn’t affect directly, but only in a mediated way, the ability of organizations to attract resources. In fact, the analysis showed that reputation strongly affects the networking ability of organizations, and, only as a result, their ability to attract new resources.
Keywords: Reputation, voluntary organizations, non profit performance.