The achievement of the "food safety" is strictly linked to the enterprises and their production capacity. But it is equally important for the achievement of a new sustainability the role played by the markets - financials and commodities ones -, as well as by their operators, particularly to commercial, financial and credit intermediaries. The "farm crisis" is based , therefore, on effectively agricultural and environmental, but also economic and markets questions. The present work aims to represent an attempt to extend the scientific research on new paradigms of sustainable well-being to variables since here, at least in part, neglected, or still considered prejudicially harmful, with respect to environmental issues. Thus, it seeks to investigate especially the economic dimension of sustainable well-being, with reference to the financial market and its rules, as well as to the foodstuffs market and the rules for the formation of the price of the latter.
Keywords: Paradigm, food security, sustainability of the wellbeing, community agricultural policy, sustainable finance, sustainable development