The Made in..Italy is considered as a driving force for growth and employment. It is defined as the combination of art, style, innovation, culture, landscape, traditions and ancient crafts. However, we believe that the Made in.. Italy, should take a further responsibilities to go ‘beyond the growth". Does this mean we relate to all of the determinants of well-being; consider the areas of well-being and finally adopt a holistic approach of well-being. In this work, we take care of the Italian Food System and in particular that its component that can be included within the Made in Italy and as one of its orientation green can actually allow the Food System Made in Italy to help give answers in terms of "Sustainability Empowerment".
Keywords: Made in", Made in Italy, well-being, sustainability empowerment, green orientation, agri-food system Italian style