The current work represents a theoretical contribution on health campaign’s organization; this activity needs the synergy between two important disciplines: Psychology, from one side, aimed to study both human variables linked to health problems’ perception and attitude and behaviours we want to change, and Health Communication, from the other side, aimed to study operations and modalities to communicate health problems as well as how to diffuse information to health campaign’s public. This contribution concludes with a consideration about health campaign in the context of emergency/urgency; this context is very important for health campaign but it is extremely hard and it sometimes has to face challenging events or a difficult communication between health professionals and patients.
Keywords: Health campaign, health, cognitive, health communication, emergency, urgency.
Silvia Riva, Peter J. Schulz, Gabriella Pravettoni, Communicating health, today: which synergies, which modalities and which contexts in "RICERCHE DI PSICOLOGIA " 2/2014, pp. 303-312, DOI:10.3280/RIP2014-002006