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Italy’s Political Parties and the Rise of Consumer Society
Author/s: Paolo Capuzzo 
Year:  2014 Issue: Language: Italian 
Pages:  25 Pg. 129-153 FullText PDF:  109 KB
DOI:  10.3280/MON2014-003006
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This article discusses the attitude of Italy’s different political cultures towards mass consumption between the so-called "economic miracle" and the 1980s. Critical theories of the consumer society were the background of a more general distrust against the social consequences of increasing private consumption. Italy’s ruling class developed a pedagogical attitude towards mass consumer behaviours, which were considered, in general, a waste of resources because they tended to pursue ephemeral satisfactions induced by commercial promotion. These ideas were widespread in particular among Italy’s Left-wing parties. The Catholic ruling class, instead, had a more articulated vision of consumer society. As a matter of fact, the economic miracle had been fundamental to the political legitimisation of the governments led by the Christian Democracy. In the 1970s, the economic crisis caused a rethinking of the pattern of development in advanced industrial countries. It was in this context that Enrico Berlinguer proposed austerity as the basic principle for the future of Western economies, a political perspective that turned to be the opposite of the Socialist Party’s. In the 1980s, in fact, Italian Socialists promoted a vision of modernity based on private consumption as the engine of social progress and individual realisation.
Keywords: Consumptions, economic miracle, austerity, Italian communist party, Italian socialist party, Christian Democracy

Paolo Capuzzo, Italy’s Political Parties and the Rise of Consumer Society in "MONDO CONTEMPORANEO" 3/2014, pp. 129-153, DOI:10.3280/MON2014-003006


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