Politics and Media.The audiovisual representation of family made by the Pci and the Dc during the fifties

Author/s Elisabetta Girotto
Publishing Year 2015 Issue 2014/47
Language Italian Pages 30 P. 153-182 File size 290 KB
DOI 10.3280/MER2014-047010
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The audiovisual production by Dc and Pci during the fifties had a clear pedagogical intention. Political information, culture and propaganda reveal social models and cultural stereotypes, with the aim to create a citizen’s prototype depending on party’s ideology. The deconstruction of the narrative codes shows the strong aim of the two organizations to control and embank the fast evolution of the civil society. In this perspective, the public use of the family is a perfect object for this ideological campaign; the mixture of emotions and feelings in the everyday life, in the society and inside the institutions refers to the relationship between public and private spheres, that is a deep mark during this tense decade.

Keywords: Family, Pci, Dc, Propaganda, Audiovisual document, Home movies.

Elisabetta Girotto, Famiglia, politica e mass media. La rappresentazione audiovisiva nel Pci e nella Dc degli anni cinquanta in "MEMORIA E RICERCA " 47/2014, pp 153-182, DOI: 10.3280/MER2014-047010