Clicca qui per scaricare

From social innovation to the "entrepreneurial" State?
Titolo Rivista: SALUTE E SOCIETÀ 
Anno di pubblicazione:  2015 Fascicolo: 1EN The social innovation within changing health and social systems. Carmine Clemente, Remo Siza on behalf of Siss (edited by) Lingua: Inglese 
Numero pagine:  4 P. 176-179 Dimensione file:  46 KB
DOI:  10.3280/SES2015-001014EN
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 

The "Viagra phenomenon" is the most visible expression of a global process of construction of masculinity through medicalized practices, led by an alliance of specialized physicians’ expert discourses and multinational pharmaceutical companies’ marketing strategies. In Italy, since direct-to-consumer advertising of prescription drugs is not allowed, insistent awareness campaigns have been promoted, reproducing a cultural script in which sex is recast as a core element of a healthy lifestyle: these campaigns depict male underperformances as an emerging social epidemic and invite all men to self-monitor their sexual health, living up to medically defined standards, and to ask for medical advice if they feel inadequate. The analysis of documentary material and in-depth interviews with medical experts shows how medical discourses, setting male sexual health as a new public issue, construct both the masculinity to be fixed and the new forms of medical expertise legitimized to treat it. Treatments for male sexual dysfunctions work at transmitting cultural scripts which reinforce normatively gendered expressions of sex. However, some interviewees step aside the hegemonic narrative and criticize what they consider an improper and risky overuse of quick-fix diagnostic and therapeutic solutions, bringing psychological, relational and socio-contextual dimensions back into the picture.

Keywords: Sexuality, masculinity, medicalization, naturalization, pharmaceuticalization, Viagra.

  1. Bertin G., Cipolla C., eds. (2013). Verso differenti sistemi sanitari regionali. Venezia: Cà Foscari.
  2. Clemente C., Guzzo P.P., eds. (2013). I sistemi sociosanitari regionali tra innovazioni e spendibilità. Esperienze e ricerche. Bari: Cacucci editore.
  3. Coase R.H. (1960). The Problem of Social Costs. Journal of Law and Economics, 3: 1-44., DOI: 10.1002/sres.3850090105
  4. Dees J.G. (2009). Taking Social Entrepreneurship Seriously. Society, 44(3): 24-31., DOI: 10.1007/BF02819936
  5. Fox G.K. (2011). Cascading Crises: The Crisis-Policy Nexus and the Restructuring of the US Housing Finance System. Critical Sociology, I: 16., DOI: 10.117/0896920510380951
  6. Mazzucato M. (2013). The Entrepreneurial State. Debunking Public vs. Private Sector Myths. Arnheim Press-Wimbledon Publishing Company (it. trans.: Lo Stato Innovatore. Roma-Bari: Laterza, 2013).
  7. Polanyi K. (2013). Per un nuovo Occidente. Scritti 1919-1958. Roma-Milano: Laterza.
  8. Shortell S., Gillies R., Wu F. (2010). United States innovation in healthcare delivery. Public Health Reviews, 32(1), 190-2012. Available at: (Last accessed 29/09/2014).

, in "SALUTE E SOCIETÀ" 1EN/2015, pp. 176-179, DOI:10.3280/SES2015-001014EN


FrancoAngeli è membro della Publishers International Linking Association associazione indipendente e no profit per facilitare l'accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche