The article considers the contemporary populisms as an aesthetization of the political communication which is based upon the "fundamental aesthetic code"‘I like/I don’t like’. In this perspective, plebiscitarianism, typical of the Bonapartist dimension of populisms, lives a new life because of aesthetization, which in turn, on the basis of its purely communicative way, exceeds the heroic leadership vision of the classical Bonapartism. Populism is therefore more a ‘function’ than a determined political form.