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Sustainable Agriculture and No-Food Production: An Empirical Investigation on Organic Cosmetics
Titolo Rivista: RIVISTA DI STUDI SULLA SOSTENIBILITA' 
Autori/Curatori: Francesco Marangon, Tiziano Tempesta, Stefania Troiano, Daniel Vecchiato 
Anno di pubblicazione:  2015 Fascicolo: 1  Lingua: Inglese 
Numero pagine:  15 P. 63-77 Dimensione file:  220 KB
DOI:  10.3280/RISS2015-001005
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Organic cosmetics represent an interesting case study of the links between sustainability and the agricultural system beyond food production. Organic agriculture is rapidly growing not only as a segment of the food industry but also as a producer of ecosystem services, and row materials for, among the others, the cosmetic industry. This growth is mainly due to the development of an important trend of environmental consciousness among costumers. This study presents an application of choice experiments to analyze the preferences of costumers between organic and conventional cosmetic products. Our results pointed out that environmental consciousness, especially among young people, was one of the main drivers in determining their purchase behavior toward organic cosmetics. Moreover, the results shown respondents were willing to pay a premium price also for cosmetic products that respect animal welfare.

Un’interessante applicazione dei legami tra i principi della sostenibilita e sistema agricolo e il caso di cosmetici biologici. L’agricoltura biologica e in rapida crescita non solo nell’ambito della fornitura di prodotti alimentari, ma anche come produttrice di ulteriori servizi ecosistemici (provisioning), come le materie prime per l’industria cosmetica. Cio e dovuto al crescente sviluppo della sensibilita ambientale che ha dato vita al mercato dei cosmetici biologici. La scelta tra prodotti biologici e convenzionali e stata stimata empiricamente mediante un esperimento di scelta. I risultati hanno evidenziato che la consapevolezza ambientale dei giovani sta cambiando il comportamento di acquisto favorendo i cosmetici biologici. Dai risultati si evidenzia inoltre la disponibilita a pagare dei rispondenti per i cosmetici che rispettano il benessere degli animali.
Keywords: Cosmetici biologici, agricoltura sostenibile, choice experiment, consumo, willingness to pay, random parameter model

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Francesco Marangon, Tiziano Tempesta, Stefania Troiano, Daniel Vecchiato, Agricoltura sostenibile e produzione no-food: un’indagine sui cosmetici biologici in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 1/2015, pp. 63-77, DOI:10.3280/RISS2015-001005

   

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