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Territorial Corporate Identity and New Food Paradigms
Journal Title: RIVISTA DI STUDI SULLA SOSTENIBILITA' 
Author/s: Rosa Misso, Gian Paolo Cesaretti, Hanna Safwat Shakir 
Year:  2015 Issue: Language: English 
Pages:  20 Pg. 11-30 FullText PDF:  259 KB
DOI:  10.3280/RISS2015-002003
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The need to "feed the planet", and especially to do so in a sustainable way, requires the ability of firms to "make themselves system" for the well-being sustainability by changing their paradigm of development and contributing effectively to the creation and maintenance of a Sustainability Oriented Territory (SOT): their territory. With this in mind, this paper examines the strategy of territorial corporate identity as strategic response of the "enterprise system" of a territory to a new food paradigm (identitary, sustainable and based on a not segmented approach to wellbeing) and as action carrier for the creation and maintenance of a SOT.
Keywords: Well-being sustainability, corporate identity, territorial identity, territorial sustainability, enterprise system

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Rosa Misso, Gian Paolo Cesaretti, Hanna Safwat Shakir, in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 2/2015, pp. 11-30, DOI:10.3280/RISS2015-002003

   

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