The dimensions that comprise the sustainable well-being include a product market that is efficient and capable, on the one hand, to assign to the object exchanged a price representative of its actual value, determined by the encounter between supply and demand; and, second, to allocate the resources available to maximize the satisfaction of operators in the market. In essence, the attainment of sustainable well-being has to pass through the creation of a market for agricultural commodities as "sustainable" in the sense of place which would create the conditions to give satisfaction to those who work.
Keywords: Sustainability, efficiency of the real markets, financial derivatives