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Source authority bias and credibility of advertising: the case of healthy food
Author/s: Pier Luigi Baldi, Anna Mottini, Paola Iannello 
Year:  2015 Issue: Language: Italian 
Pages:  9 Pg. 591-599 FullText PDF:  59 KB
DOI:  10.3280/RIP2015-004001
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The topic of health arouses more and more interest in the Italian people and many advertising media relate to it. The aim of this study was to evaluate the credibility of this kind of advertising. A questionnaire about the credibility of six claims concerning health was administered to 104 subjects, aged 18-61 years. Results showed that only some claims are considered credible. Older subjects showed greater confidence in the claims.
Keywords: Health, advertising, credibility, source authority bias

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Pier Luigi Baldi, Anna Mottini, Paola Iannello, Source authority bias and credibility of advertising: the case of healthy food in "RICERCHE DI PSICOLOGIA " 4/2015, pp. 591-599, DOI:10.3280/RIP2015-004001


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