The data on alcohol consumption highlight how young people often have a risk behavior leading sometimes to addiction during adulthood. The cognitive behavior therapies suggest that the drinking behavior is learnt after having a pleaseant experience associated with alcohol consumption. This positive experience is then stored in memory with the context in which the experience occured. Indexes are built in such a way that they trigger the urge to drink when present. Aditionally, the pleasure obtained feeds the need to repeat the experience that produced it (positive reinforcement). What maintains the consumption of alcohol active even when negative consequences start to appear, is that drinking alcohol allows to reduce suffering (negative reinforcement). In addition, the presence of facilitating ideas or excuses decreases the sense of guilt in the consumer and allows him to drink also after considering the bad consequences it leads to. A prerequisite to the cognitive behavior therapies is the quality and the amount of motivation. It is therefore necessary that the young man perceives the disadvantages of alcohol consumption and the recognition that the benefits of change are higher than the advantages of consumption and of the disadvantages of change.
Keywords: Alcohol; Adolescents; Juvenile; Behavioral and Cognitive Therapy; Alcohol Use Disorder; Alcohol Abuse