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Salute o benessere? Effetti di framing nella comunicazione alimentare rivolta agli anziani
Titolo Rivista: RICERCHE DI PSICOLOGIA  
Autori/Curatori: Mauro Bertolotti, Patrizia Catellani 
Anno di pubblicazione:  2016 Fascicolo: 1  Lingua: Italiano 
Numero pagine:  14 P. 79-92 Dimensione file:  68 KB
DOI:  10.3280/RIP2016-001006
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Per le persone sopra i 60 anni curare l’alimentazione è fondamentale per mantenersi in buona salute, prevenendo molte delle malattie più comuni nella terza età, ma anche per poter rimanere attivi e avere un livello elevato di benessere e qualità della vita. Convincere le persone a seguire una dieta equilibrata, tuttavia, non è facile. Un uso adeguato del framing del messaggio può rendere la comunicazione alimentare più efficace, promuovendo scelte più sane. Attraverso il framing infatti si possono mettere in risalto gli aspetti del messaggio che possono più facilmente motivare le persone a cambiare abitudini consolidate. In una serie di studi sperimentali abbiamo indagato i fattori che possono influenzare l’efficacia della comunicazione alimentare rivolta agli anziani. È emerso che i messaggi possono essere persuasivi sia ponendo l’accento sulla dimensione della salute sia su quella del benessere, finora relativamente meno esplorata. In questo secondo caso, in particolare, una formulazione di tipo prefattuale (ad es. "Se si mangia troppa carne, la qualità della vita peggiora") può aumentare l’interesse e il coinvolgimento dei destinatari, così come la loro intenzione di seguire le raccomandazioni contenute nel messaggio.


Keywords: Invecchiamento, alimentazione, comunicazione prefattuale, salute, benessere

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Mauro Bertolotti, Patrizia Catellani, in "RICERCHE DI PSICOLOGIA " 1/2016, pp. 79-92, DOI:10.3280/RIP2016-001006

   

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