Click here to download

Health or well-being? Framing effects in nutrition communication aimed at the elderly
Journal Title: RICERCHE DI PSICOLOGIA  
Author/s: Mauro Bertolotti, Patrizia Catellani 
Year:  2016 Issue: Language: Italian 
Pages:  14 Pg. 79-92 FullText PDF:  68 KB
DOI:  10.3280/RIP2016-001006
(DOI is like a bar code for intellectual property: to have more infomation:  clicca qui   and here 


Taking care of one’s nutrition is crucial to maintain good health, and prevent the most common diseases associated with ageing, but also to remain active and improve one’s well-being and quality of life. Convincing people to follow a balanced diet, however, is a rather difficult task. Message framing can be used to improve the effectiveness of communication on this topic, thus promoting healthier food choices. In fact, a carefully chosen frame can highlight the features of a message that are more likely to motivate individuals to change their established nutritional habits. In a series of studies, we investigated the factors influencing the persuasiveness of communication about nutrition aimed at the elderly. Results indicate that both the commonly used health-framed messages and the less frequently employed well-being framed messages can be persuasive. In the latter case, a prefactual formulation (e.g., "If you eat too much meat, your quality of life will worsen") can increase recipients’ interest and involvement, leading to a stronger intention to follow the recommendations.
Keywords: Ageing, nutrition, prefactual communication, health, well-being

  1. Amarantos, E., Martinez, A., & Dwyer, J. (2001). Nutrition and quality of life in older adults. The Journals of Gerontology, Series A, 56(suppl 2), 54–64.
  2. , DOI: 10.1093/gerona/56.suppl_2.54.Bagozzi,R.P.,Moore,D.J.,&Leone,L.(2004).Self–controlandtheself–regulationofdietingdecisions:Theroleofprefactualattitudes,subjectivenorms,andresistancetotemptation.BasicandAppliedSocialPsychology,26(2&3),199–213.DOI:10.1080/01973533.2004.9646405
  3. Bakker, A.A., Buunk, B.P., & Manstead, A.S.R. (1997). The moderating role of self–efficacy beliefs in the relationship between anticipated feelings of regret and condom use. Journal of Applied Social Psychology, 27(22), 2001–2014., DOI: 10.1111/j.1559–1816.1997.tb01637.x
  4. Baltes, M.M., & Wahl, H.W. (1996). Patterns of communication in old age: The dependence-support and independence-ignore script. Health Communication, 8(3), 217-231., DOI: 10.1207/s15327027hc0803_3
  5. Bandura, A. (1986). The explanatory and predictive scope of self-efficacy theory. Journal of Social and Clinical Psychology, 4(3), 359-373., DOI: 10.1521/jscp.1986.4.3.359
  6. Bertolotti, M., & Catellani, P. (in preparazione). Message framing and individual self-efficacy in the promotion of healthy eating habits among the elderly.
  7. Bertolotti, M., Chirchiglia, G., & Catellani, P. (in revisione). Promoting change in meat consumption among the elderly: Factual and prefactual framing of health and well-being.
  8. Bish, C.L., Blanck, H.M., Serdula, M.K., Marcus, M., Kohl, H.W., & Khan, L.K. (2005). Diet and physical activity behaviors among Americans trying to lose weight: 2000 Behavioral Risk Factor Surveillance System. Obesity Research, 13(3), 596–607., DOI: 10.1038/oby.2005.64
  9. Bouvard, V., et al. (2015). Carcinogenicity of consumption of red and processed meat. The Lancet. Oncology, 16(16), 1599-1600., DOI: 10.1016/S1470-2045(15)00444-1
  10. Bowling, A. (2008). Enhancing later life: how older people perceive active ageing? Aging and Mental Health, 12(3), 293–301., DOI: 10.1080/13607860802120979
  11. Bowling, A., & Dieppe, P. (2005). What is successful ageing and who should define it?. British Medical Journal, 331(7531), 1548-1551., DOI: 10.1136/bmj.331.7531.1548
  12. Cesario, J., & Higgins, E.T. (2008). Making message recipients “feel right” How nonverbal cues can increase persuasion. Psychological Science, 19(5), 415–420., DOI: 10.1111/j.1467–9280.2008.02102.x
  13. Cesario, J., Higgins, E.T., & Scholer, A.A. (2008). Regulatory fit and persuasion: Basic principles and remaining questions. Social and Personality Psychology Compass, 2(1), 444–463., DOI: 10.1111/j.1751–9004.2007.00055.x
  14. Cesario, J., Corker, K.S., & Jelinek, S. (2013). A self–regulatory framework for message framing. Journal of Experimental Social Psychology, 49(2), 238–249., DOI: 10.1016/j.jesp.2012.10.014
  15. Dodson, E.A., Baker, E.A., & Brownson, R.C. (2010). Use of evidence–based interventions in state health departments: a qualitative assessment of barriers and solutions. Journal of Public Health Management and Practice, 16(6), E9–E15., DOI: 10.1097/PHH.0b013e3181d1f1e2.
  16. Dijkstra, A., Rothman, A., & Pietersma, S. (2011). The persuasive effects of framing messages on fruit and vegetable consumption according to regulatory focus theory. Psychology & Health, 26(8), 1036-1048., DOI: 10.1080/08870446.2010.526715
  17. Franco, M., Cooper, R.S., Bilal, U., & Fuster, V. (2011). Challenges and opportunities for cardiovascular disease prevention. The American Journal of Medicine, 124(2), 95–102., DOI: 10.1016/j.amjmed.2010.08.015
  18. Freitas , A.L. & Higgins, T.E. (2002). Enjoying goal–directed action: The role of regulatory fit. Psychological Science, 13(1), 1–6., DOI: 10.1111/1467–9280.00401
  19. Gabriel, Z., & Bowling, A. (2004). Quality of life from the perspectives of older people. Ageing and Society, 24(5), 675–691., DOI: 10.1017/S0144686-X03001582
  20. Gollwitzer, P.M., & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta–analysis of effects and processes. Advances in Experimental Social Psychology, 38, 69–119., DOI: 10.1016/S0065–2601(06)38002–1
  21. Higgins, E.T. (1997). Beyond pleasure and pain. American Psychologist, 52, 1280–1300., DOI: 10.1037/0003–066X.52.12.1280
  22. Higgins, E.T. (1998). Promotion and prevention: Regulatory focus as a motivational principle. Advances in Experimental Social Psychology, 46, 1–46., DOI: 10.1016/S0065–2601(08)60381–0
  23. Higgins, E.T. (2000). Making a good decision: value from fit. American Psychologist, 55(11), 1217., DOI: 10.1037/0003–066X.55.11.1217
  24. Hornik, R. (2002). Public health communication: Evidence for behavior change. Mahwah, NJ: Lawrence Erlbaum Associates.
  25. Joireman, J., Shaffer, M.J., Balliet, D., & Strathman, A. (2012). Promotion orientation explains why future-oriented people exercise and eat healthy evidence from the two-factor consideration of future consequences-14 scale. Personality and Social Psychology Bulletin, 38(10), 1272-1287., DOI: 10.1177/0146167212449362
  26. Lee, A.Y., & Aaker, J.L. (2004). Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion. Journal of Personality and Social Psychology 86(2), 205–218., DOI: 10.1037/0022–3514.86.2.205
  27. Lockwood, P., Chasteen, A.L., & Wong, C. (2005). Age and regulatory focus determine preferences for health-related role models. Psychology and Aging, 20(3), 376-389., DOI: 10.1037/0882-7974.20.3.376
  28. McMahon, S., & Fleury, J. (2012). Wellness in older adults: A concept analysis. Nursing forum, 47(1), 39–51., DOI: 10.1111/j.1744–6198.2011.00254.x
  29. Meyerowitz, B.E. & Chaiken, S., (1987). The effect of message framing on breast self-examination attitudes, intentions, and behaviour. Journal of Personality and Social Psychology, 52, 500–510.
  30. Oettingen, G., Pak, H.J., & Schnetter, K. (2001). Self–regulation of goal–setting: Turning free fantasies about the future into binding goals. Journal of personality and social psychology, 80(5), 736. 10.1037/0022–3514.80.5.736. Organizzazione Mondiale della Sanità [OMS] (2002). Active Ageing: A Policy Framework. Ginevra: WHO.
  31. Rothman, A.J., & Salovey, P. (1997). Shaping perceptions to motivate healthy behavior: the role of message framing. Psychological Bulletin, 121(1), 3-19.
  32. Ryff, C.D., & Keyes, C.L.M. (1995). The structure of psychological well-being revisited. Journal of Personality and Social Psychology, 69(4), 719-727., DOI: 10.1037/0022-3514.69.4.719
  33. Snyder, L.B. (2007). Health communication campaigns and their impact on behavior. Journal of Nutrition Education and Behavior, 39(2), S32–S40., DOI: 10.1016/j.jneb.2006.09.004
  34. Stadler, G., Oettingen, G. & Gollwitzer, P.M. (2010). Intervention effects of information and self–regulation on eating fruits and vegetables over two years. Health Psychology, 29(3), 274–283., DOI: 10.1037/a0018644
  35. Tversky, A. & Kahneman, D., (1981). The framing of decisions and the rationality of choice. Science, 221, 453–458.
  36. van't Riet, J., Ruiter, R.A. C., Werrij, M.Q. & De Vries, H. (2008). The influence of self–efficacy on the effects of framed health messages. European Journal of Social Psychology, 38(5), 800–809., DOI: 10.1002/ejsp.496
  37. Willett, W.C., & Stampfer, M.J. (2013). Current evidence on healthy eating. Annual Review of Public Health, 34(1), 77–95., DOI: 10.1146/annurev–publhealth–031811–124646
  38. Zaninotto, P., Falaschetti, E., & Sacker, A. (2009). Age trajectories of quality of life among older adults: results from the English Longitudinal Study of Ageing. Quality of Life Research, 18(10), 1301-1309., DOI: 10.1007/s11136-009-9543-6

Mauro Bertolotti, Patrizia Catellani, Health or well-being? Framing effects in nutrition communication aimed at the elderly in "RICERCHE DI PSICOLOGIA " 1/2016, pp. 79-92, DOI:10.3280/RIP2016-001006

   

FrancoAngeli is a member of Publishers International Linking Association a not for profit orgasnization wich runs the CrossRef service, enabing links to and from online scholarly content