The present paper underlines the core elements of a game addiction which are the incapacity to do without something (a product) and the incapacity to quit doing something (a behaviour) without experiencing a certain discomfort. The paper highlights the different stages which lead to the development of an addiction. These stages appear to be always the same. First, one experiences the desire to get pleasurable feelings; second, once obtained, that feeling is not enough and the person is pushed to seek other pleasure. This desire grows stronger and stronger and one passes from sporadic actions to abuse. Addictive behaviours become normal and the addiction is settled. This process starts from desire and ends up with addiction considering that the transition to the ultimate stage is very quick. This interdependence among the above mentioned factors triggers addiction, boosts consumption and creates potential consumers. Starting from the stories of "aware" gamblers and their relatives, the present work tries to explain and interpret this phenomenon, suggesting possible rehabilitation paths and ways of recovering from addiction.
Keywords: Gambling; self-esteem; interaction; rehabilitation; care services.