Synthesizing research in marketing through meta-analysis
Titolo Rivista: MERCATI & COMPETITIVITÀ
Autori/Curatori: Chiara Orsingher
Anno di pubblicazione: 2016
Fascicolo: 2
Lingua: Inglese
Numero pagine: 4
P. 7-10
Dimensione file: 439 KB
DOI: 10.3280/MC2016-002001
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- MacInnis D.J. (2011). A framework for conceptual contributions in marketing. Journal of Marketing, 75, 4: 136-154.
- Orsingher C., Hogreve J., Andrea O. (2016). Building on the past: advancing theory in services through meta-analysis. Journal of Service Management, 27, 1: 37-42.
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- Marco Galvagno, Bibliometric literature review: An opportunity for marketing scholars in MERCATI & COMPETITIVITÀ 4/2017 pp. 7, DOI: 10.3280/MC2017-004001
- Ksenia Silchenko, The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing in MERCATI & COMPETITIVITÀ 4/2018 pp. 27, DOI: 10.3280/MC2018-004003
Chiara Orsingher, in "MERCATI & COMPETITIVITÀ" 2/2016, pp. 7-10, DOI:10.3280/MC2016-002001
