Clicca qui per scaricare

Environmental sustainability and organic wine production: evidences from italian industry
Titolo Rivista: MERCATI & COMPETITIVITÀ 
Autori/Curatori: Rossella Canestrino, Pierpaolo Magliocca, Antonio Guarino 
Anno di pubblicazione:  2016 Fascicolo: Lingua: Inglese 
Numero pagine:  29 P. 83-111 Dimensione file:  521 KB
DOI:  10.3280/MC2016-002006
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 


Global warming, the loss of bio-diversity, contamination and waste production have fostered a growing interest toward environmental and economic sustainability related to the development of products and processes. Agriculture and food productions are one of the main responsible for environmental pollution, as well as of the natural resources overexploitation. As a consequence, the topics of Sustainability and Social Responsibility acquire a great importance in agri-food and in wine industry, as well. According to this perspective, our paper focus on the Organic Wine Production, as the way some Italian wine producers commit to Environmental Sustainability. Our research particularly aims to investigate which factors drive the Italian wine producers to engage in Environmental Sustainability efforts. First research results show that Italian winemakers devote themselves to organic production mainly to differentiate their own offer at international level. Additionally, a fundamental lack of knowledge about the differences between sustainable and organic a wine, still remains among the producers with negative consequences upon the perception that they have about the undertaken practices. Our results provide for new, empirical knowledge about sustainability in the Italian wine production, helping to fill the existing theoretical background usually devoted to the consumers’ behaviours and perceptions.


Keywords: Environmental Sustainability, Organic Wine Production, Italian wine industry, Ethic

  1. D’Souza C., Taghian M. and Lamb P. (2006). An empirical study on the influence of environmental labels on consumers. Corporate Communications, 11(2): 162-173,, 10.1108/13563280610661697DOI: 10.1108/13563280610661697
  2. Ehrlich P. (1971). How to Be a Survivor: A Plan to Save Spaceship Earth. London: Ballantine Books.
  3. Adaval, R. and Wyer Jr. R.S. (1998) The role of narratives in consumer information processing. Journal of Consumer Psychology, 7(3): 207-245.
  4. Fletcher R. (2009). Ecotourism discourse: Challenging the stakeholders theory. Journal of Eco-tourism, 8(3): 269-285.
  5. Corsi A., Strøm S. (2013). The price premium for organic wines: estimating a hedonic farm-gate price equation. Memorandum n. 7. Department of Economics, University of Oslo.
  6. Dejas R. (2013). The market and the international trade of eco-wine. EU rules for organic wine production. IFOAM, EU group.
  7. Barbier E. (1987). The concept of sustainable economic development. Environmental Conservation, 14(2): 101-110,, 10.1017/s0376892900011449DOI: 10.1017/s0376892900011449
  8. Bonn M.A., Cronin J.J., Cho M. (2015). Do Environmental Sustainable Practices of Organic Wine Suppliers Affect Consumers’ Behavioral Intentions? The Moderating Role of Trust. Cornell Hospitality Quarterly, 26,, 10.1177/1938965515576567DOI: 10.1177/1938965515576567
  9. Borra, D., Viberti, A., Massaglia, S., & Dal Vecchio, A. (2014). Sustainability of Italian wines: Knowledge, understanding, and interest of consumers. In BIO Web of Conferences (Vol. 3, p. 03003). EDP Sciences,, 10.1051/bioconf/20140303003CardinaliS.,GregoriG.L.,PallonariM.(2010).Piccoleimpresevitivinicoleeunnuovoapproccioalmarketingintegrato.Milano:FrancoAngeliDOI: 10.1051/bioconf/20140303003CardinaliS.,GregoriG.L.,PallonariM.(2010).Piccoleimpresevitivinicoleeunnuovoapproccioalmarketingintegrato.Milano:FrancoAngeli
  10. Caruana, R., Glozer, S., Crane, A. and McCabe, S. (2014) Tourists’ accounts of responsible tourism. Annals of Tourism Research, 46 (May): 115-129.
  11. Castellini A., Mauracher C., Procidano I. and Sacchi, G. (2014). Italian market of organic wine: a survey on production system characteristics and marketing strategies. Wine Economics and Policy, 3(2): 71-80,, 10.1016/j.wep.2014.12.001DOI: 10.1016/j.wep.2014.12.001
  12. Frederick W.C. (1998). Moving to CSR. Business Society, 37(1): 40-59,, 10.1177/000765039803700103DOI: 10.1177/000765039803700103
  13. Costanza R., Daly H.E. and Bartholomew J.A. (1991). Goals, agenda and policy recommen-dations for ecological economics. In: Costanza R. (Ed.), Ecological economics: The science and management of sustainability, 1-20. New York: Columbia University Press.
  14. Gabzdylova B.; Raffensperger J.F.; Castka P. (2009), Sustainability in the New Zealand wine industry: drivers, stakeholders and practices. Journal of Cleaner Production, 17: 992-998.
  15. Gladwin T.N., Krause T. and Kennelly J.J. (1995). Beyond eco-efficiency: Towards socially sustainable business. Sustainable Development, 3(1): 35-43,, 10.1002/sd.3460030105DOI: 10.1002/sd.3460030105
  16. Iordachescu A., Moore A. and Iordachescu G. (2009). Consumer perceptions of organic wine. The Annals of the University Dunarea de Jos of Galati, Fascicle VI – Food Technology 34 (1), Proceedings of International Symposium Euro – aliment 2009. Galati – Romania, 9-10 October.
  17. Lélé S.M. (1991). Sustainable development: a critical review. World Development, 19(6): 607-621,, 10.1016/0305-750x(91)90197-pDOI: 10.1016/0305-750x(91)90197-p
  18. Meadows D.H., Meadows D.L., Randers J. and Behrens III, W.W. (1972). The Limits of Growth. Club of Rome/MIT Press.
  19. Meadows D.H., Meadows D.L. and Randers J. (1992). Beyond the Limits: Confronting Global Collapse, Envisioning a Sustainable Future. Post Mills, VT: Chelsea Green.
  20. Mitlin D. (1992). Sustainable Development: A Guide to the Literature. Environment and Urbanization, 4(1): 111-124. London: IIED,, 10.1177/095624789200400112DOI: 10.1177/095624789200400112
  21. Olsen J., Thach L. and Nowak L. (July 2006). Consumer Socialization of U.S. Wine Consumers. Refereed paper – 3rd International Wine Business & Marketing Research Conference., Montpellier: Ecole Nationale Supérieure Agronomique. Pearce D.W., Markandya A. and Barbier E.B. (1989). Blueprint for a green economy. London: EarthScan.
  22. Pezzey J. (1989). Economic Analysis of Sustainable Growth and Sustainable Development. Environment Department Working Paper, 15. Washington D.C.: World Bank.
  23. Pomarici E., Vecchio R. (2014). Millennial generation attitudes to sustainable wine: an exploratory study in Italian consumers. Journal of Cleaner Production, 66(1): 537-545.
  24. Rees J.A. (1990). Natural resources: Allocation, economics and policy. 2nd edition. London: Methuen.
  25. Remaud H., Mueller S., Chvyl P. and Lockshin, L. (2010). Do Australian Wine Consumers Value Organic Wine?. Available online http://academyofwinebusiness.com/wp-content/uploads/2010/04/Do-Australian-wineconsumers-value-organic-wine_paper.pdf.
  26. Rifkin J. (2006). About Jeremy Rifkin, available at: www.foet.org/JeremyRifkin.html, accessed March 21.
  27. Ross K. and Golino D.A. (2008). Wine grapes go green: The Sustainable Viticulture Story. California Agriculture, 62(4): 125-126,, 10.3733/ca.v062n04p125DOI: 10.3733/ca.v062n04p125
  28. Santini C., Cavicchi A., Casini L. (2913). Sustainability in the wine industry: key questions and research trends. Agricultual and Food Economics, 1(9),, 10.1186/2193-7532-1-9DOI: 10.1186/2193-7532-1-9
  29. Schumacher E.F. (1974). Small is Beautiful: A Study of Economics as if People Mattered. Abacus, London.
  30. Silverman, D. (2006). Interpreting qualitative data: Methods for analyzing talk, text and interaction. Sage Publication, Ltd, London.
  31. Sirieix L. and Remaud R. (2010). Consumer perceptions of eco-friendly vs. conventional wines in Australia. Available online
  32. http://academyofwinebusiness.com/wp-content/uploads/2010/04/SirieixRemaud-Consumer-perceptions-of-eco-friendly-wines.pdf.
  33. Sogari G., Corbo C., Macconi M., Menozzi D., Mora C. (2015). Consumer attitude towards sustainable-labelled wine: an exploratory approach. International Journal of Wine Business Research, 27(4): 312-328.
  34. Steiner R. (1924). Geisteswissenschaftliche grundlagen zum gedeihen der landwirtschaft: landwirtschaftlicher kurs. Dornach: Rudolf Steiner Verlag.
  35. Stern D.I. (1997). The capital theory approach to sustainability: a critical appraisal. Journal of Economic Issues, 31: 145-174.
  36. Stolz H. and Schmidt O. (2008). Consumer attitudes and expectations of organic wine. Available online http://orgprints.org/13974/1/stolz-schmid-2008-IFOAM_WineCongress_Consumer_study-final_paper.pdf.
  37. Szolnoki G., Hoffmann D. and Herrmann R. (2011). A cross-cultural comparison of sustainability in the wine industry, paper presented at the 6th international conference of the Academy of Wine Business Research, 9-10 June 2011, Bordeaux.
  38. Available at: http://academyofwinebusiness.com/wp-content/uploads/2011/09/94-AWBR2011-Szolnoki-Bosman-Samara-Iselborn-Ferrigato- Tari-Egea.pdf.
  39. Szolnoki G., Hoffmann D., Herrmann R. (2011). Quantifying the influence of product design on perceived taste and purchase intent for wine using a characteristics model. German Journal of Agricultural Economics, 60(1): 1-19.
  40. Vallance S., Perkins H.C., Dixon J.E. (2011). What is social sustainability? A clarification of concepts, Geoforum, 42(3): 342-348,, 10.1016/j.geoforum.2011.01.002Ward,B.andDubos,R.(1972).OnlyOneEarth–TheCareandMaintenanceofaSmallPlanet.Deutsch,LondonDOI: 10.1016/j.geoforum.2011.01.002Ward,B.andDubos,R.(1972).OnlyOneEarth–TheCareandMaintenanceofaSmallPlanet.Deutsch,London
  41. Willer H. (2008). Organic Viticulture in Europe: Development and current statistics. 16th IFOAM Organic World Congress, Modena, Italy, 16-20 June, 2008. Archived at http://orgprints.org/view/projects/conference.html.
  42. World Commission for Environment and Development WCED (1987). Report of the world commission on environment and development: our Common Future; General Assembly Resolution 42/187, 11 December 1987, United Nation, Oxford University Press.
  43. Zucca G., Smith D.E., Mitry D.J. (2009). Sustainable viticulture and winery practices in California: What is it, and do customers care?. International Journal of Wine Research, 2: 189-194

Rossella Canestrino, Pierpaolo Magliocca, Antonio Guarino, in "MERCATI & COMPETITIVITÀ" 2/2016, pp. 83-111, DOI:10.3280/MC2016-002006

   

FrancoAngeli è membro della Publishers International Linking Association associazione indipendente e no profit per facilitare l'accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche