Place branding: a cross-road between academics of many disciplines and practitioners. Call for "a" articles written by marketing academicians!
Titolo Rivista: MERCATI & COMPETITIVITÀ 
Autori/Curatori: Chiara Mauri 
Anno di pubblicazione:  2016 Fascicolo: Lingua: Inglese 
Numero pagine:  6 P. 7-12 Dimensione file:  53 KB
DOI:  10.3280/MC2016-004001
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 

 




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  17. Kavaratzis M., Warnaby G., Ashworth G. (eds.) (2015). Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer.
  18. Gertner D. (2011). Unfolding and configuring two decades of research and publications on place marketing and place branding. Place Branding and Public Diplomacy, 7, 2: 91-106.
  19. Govers R., Go F. (2009). Place Branding. Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced. Palgrave Macmillan UK.
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  23. Medway D., Swanson K., Delpy Neirotti L., Pasquinelli C., Zenker S. (2015). Place branding: are we wasting our time?. Journal of Place Management and Development, 8, 1: 63-68.
  24. Morgan M., Pritchard A., Pride E. (Eds.) (2002). Destination Branding: Creating the Unique Destination Proposition. Butteworth Heinemann.
  25. Morgan M., Pritchard A., Pride E. (Eds.) (2011). Destination Brands: Managing Place Reputation. Butteworth Heinemann. Muñiz Martinez N. (2012). City marketing and place branding: A critical review of practice and academic research. Journal of Town and City Management, 2, 4: 369-394.
  26. Papadopoulos N. (2004). Place branding: Evolution, meaning and implications. Place Branding and Public Diplomacy, 1, Issue 1: 36-49.
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  28. Warnaby G., Medway D. (2015). Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing. In Kavaratzis M., Warnaby G., Ashworth G. (eds.) (2015). Rethinking Place Branding (pp. 33-50). Springer International Publishing.
  29. Zenker S. (2015). Inter-Regional Place Branding: Best Practices, Challenges and Solutions. Springer.

Chiara Mauri, in "MERCATI & COMPETITIVITÀ" 4/2016, pp. 7-12, DOI:10.3280/MC2016-004001

   

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