As the widespread rapid growth of diet-related diseases becomes a major public concern, nutritional labeling is increasingly considered a potential tool to support the goal of changing unhealthy eating habits while retaining consumer freedom of choice. This paper aims to contribute to the institutional debate on the effectiveness of nutritional labeling on the back or front of packaging in promoting healthier food choices, focusing on the EU. The major issues detected and discussed are based on a literature review of recent studies that have examined the limits and potentials of such tools. Finally, we discuss other promising application fields of nutritional labeling, such as on alcoholic beverages and restaurant menus, and present some directions for further research.
Keywords: Food choices, nutritional labeling, health logo, Traffic Lights, Guideline Daily Amounts (GDAs), UE policies.