Sustainable well-being in the rural areas directly depends on their sustainable development. However, sustainable management in contemporary agriculture does not come easy for farmers due to different challenges and quality standards. To meet these challenges and to achieve sustainable development, the agricultural enterprises need an informational support. Therefore this article offers knowledge management as a tool for facilitating agricultural performance and enhancing quality of rural life. Practical application of knowledge management is quite complicated due to its intangible characteristics. Hence, the paper is targeted at developing sustainable organizational model of knowledge management affordable for small and medium enterprises. This model was created after contentanalysis of the literature and was verified through an executed survey. The Italian agriculture was considered as a context for this study.
Keywords: Knowledge management, sustainability, well-being, Italian agriculture, dissemination.