Clicca qui per scaricare

Labelling and sustainability in the green food economy: Perception among millennials with a good cultural background
Titolo Rivista: RIVISTA DI STUDI SULLA SOSTENIBILITA' 
Autori/Curatori: Luigi Bollani, Giovanni Peira, Erica Varese, Enrico Nesi, Maria Beatrice Pairotti, Alessandro Bonadonna 
Anno di pubblicazione:  2017 Fascicolo: 2  Lingua: Inglese 
Numero pagine:  19 P. 83-101 Dimensione file:  249 KB
DOI:  10.3280/RISS2017-002007
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 


European consumers are more and more showing the desire to evaluate how food products are sustainable in all their different aspects (environmental, social and economic) through the acquisition of various fundamentals like the origin of products or the distribution channels. Food operators try communicating different meanings of the sustainability idea to final consumers by integrating into labels information underlining some specificities of the production cycle, in order to evaluate potential environmental impacts. In this context, the present study aims at identifying - using a sample survey - students’ perception of the concept of sustainability and of the related labels used to communicate it. The results highlight that these instruments have reached the goal only in part.

Il consumatore dell’Unione europea manifesta sempre di più il desiderio di valutare la sostenibilità dei prodotti alimentari nelle sue diverse declinazioni attraverso l’acquisizione di elementi come l’origine degli alimenti o la valutazione dei sistemi distributivi. Gli operatori del settore alimentare comunicano i diversi significati del termine sostenibilità al consumatore finale, attraverso l’inserimento in etichetta di informazioni che sottolineano alcune peculiarità del ciclo produttivo del prodotto per valutarne gli eventuali impatti. Questo lavoro si pone come obiettivo quello di individuare, attraverso una indagine campionaria, la percezione che gli studenti universitari piemontesi hanno del concetto di sostenibilità e delle relative labels utilizzate per comunicarla. I risultati ottenuti sottolineano che tali strumenti solo in parte hanno raggiunto gli obiettivi prefissati.
Keywords: Etichettatura, ambiente, prodotti alimentari, sostenibilità, giovani consumatori, Millennials.

  1. Cholette S., Ungson G. R., Ozluk O., Ozsen L. (2013). Exploring purchasing preferences: local and ecologically labeled foods. Journal of Consumer Marketing, 30(7): 563-572.
  2. AGCM (2013). Relazione annuale sull’attività svolta. -- Text available on the website: http://www.agcm.it/relazioni-annuali.html (consulted on 5th December 2016).
  3. Allione C., Migliorini P., Vesce E. (2013). Obiettivo dell’Indice di Sostenibilità e metodologia comune per la costruzione dell’indice. In: Pollenzo Index Environmental and economics Design. Indice Poliedro. University of Gastronomic Sciences.
  4. Belliveau S. (2005). Resisting global, buying local: Goldsmith revisited. The Great Lake Geographer, 12(1): 45-53.
  5. Bolmqvist O. (2009). Different types of climate labels for food products (Master Thesis, University of Lund). -- Text available on the website: http://www.lumes.lu.se/database/alumni/07.09/thesis/Blomqvist_Olof.pdf (consulted on 4th November 2016).
  6. Bonadonna A., Giachino C., Truant E. (2017a). Sustainability and Mountain Tourism: The Millennial’s Perspective. Sustainability, 9(7): 1219,
  7. Bonadonna A., Macar L., Peira G., Giachino C. (2017b). The Dark Side of the European Quality Schemes: The Ambiguous Life of the Traditional Specialities Guaranteed. Quality – Access to Success, 18(156): 102-108.
  8. Bonadonna A., Peira G., Giachino C., Molinaro L. (2017c). Traditional Cheese Production and an EU Labelling Scheme: The Alpine Cheese Producers’ Opin-ion. Agriculture, 7(8): 65,
  9. Bonadonna A., Peira G., Varese E. (2015). The European Optional Quality Term “Mountain Product”: Hypothetical Application in the Production Chain of a Traditional Dairy Product. Quality – Access to success, 16(144): 99-104.
  10. Brown C., Miller S. (2008). The impacts of local markets: a review of research on farmers’ markets and community supported agriculture (CS). American Journal of Agricultural Economics, 90(5): 1296-1302.
  11. Calabrò G., La Gioia G. (2013). L’etichetta climatica sui prodotti alimentari: un nuovo approccio dell’industria alimentare. Industrie alimentari, 52(4): 15-25.
  12. Caputo V., Vassilopoulos A., Nayga R. M. J., Canavari M. (2013). Welfare effects of food miles labels. Journal of Consumer Affairs, 47(2): 311-327.
  13. Clonan A., Holdsworth M., Swift J., Wilson R. (2010). UK Consumers Priorities for Sustainable Food Purchases. 84th Annual Conference of the Agricultural Economics Society, Edinburgh 29-31 March.
  14. Cordelier B. and Breduillieard P. (2013). Publicité verte et greenwashing Gestion 2000, 30(6): 115-131.
  15. D’Souza C., Taghian M., Lamb P. (2006) An empirical study on the influence of environmental labels on consumers. Corporate Communications, 11(2): 162-173.
  16. Dansero E., Puttilli M. (2014). Multiple territorialities of alternative food networks: Six cases from Piedmont, Italy. Local Environment, 19(6): 626-643.
  17. European Commission (2006). Environmental impact of products (EIPRO). Analy-sis of the cycle environmental impacts related to the final consumption of the EU-25. -- Text available on the website http://ipts.jrc.ec.europa.eu/publications/pub.cfm?id=1429 (consulted on 20th June 2016).
  18. Fehrenbach K. S., Wharton C. (2012). Consumer Information-Seeking Preferences at a University Farmers’ Market. Journal of Hunger and Environmental Nutri-tion, 7(1): 53-63.
  19. Foster C., Green K., Bleda M., Dewick P., Evans B., Flynn A., Mylan J. (2006). Environmental Impacts of Food Production and Consumption: A report to the Department for Environment, Food and Rural Affairs. Manchester Business School. Defra, London. -- Text available on the website http://www.ifr.ac.uk/waste/Reports/DEFRA-Environmental%20Impacts%20of%20Food%20Production%20%20Consumption.pdf (consulted on 20th June 2016).
  20. Gadema Z., Oglethorpe D. (2011). The use and usefulness of carbon labelling food: A policy perspective from survey of UK supermarket shoppers. Food Policy, 36: 815-822.
  21. Gao Z., Swisher M., Zhao X. (2012). A New Look at Farmers’ Markets: Consumer Knowledge and Loyalty. HortScience, 47(8): 1102-1107.
  22. Gragnani M. (2013). The EU regulation 1151/2012 on quality schemes for agricultural products and foodstuffs. European Food and Feed Law Review, 8(6): 376-385.
  23. Grunert K.G., Hieke S., Wills J. (2014). Sustainability labels on food products: Consumer motivation, understanding and use. Food Policy, 44: 177-189.
  24. Gustavsson J., Cederberg C., Sonesson U., Van Otterdijk R., Meybeck A. (2011). Global food losses and food waste, FAO/SIK. -- Text available on the website http://www.fao.org/docrep/014/mb060e/mb060e00.pdf. (consulted on 20th June 2016).
  25. Hartikainen H., Roininen T., Katajajuuri J.M. and Pulkkinen H. (2014). Finnish consumer perceptions of carbon footprints and carbon labelling of food products. Journal of Cleaner Production, 73: 285-293.
  26. International Institute for Environment and Development (2014). As Tesco drops out, what next for carbon labelling? -- Text available on the website http://shapingsustainablemarkets.iied.org/tesco-drops-out-what-next-carbon-labelling (consulted on 5th December 2016).
  27. Ikerd J.E. (2011). Local food: revolution and reality. Journal of agricultural & food information, 12(1): 49-57.
  28. Kärnä J., Juslin H., Ahonen V., Hansen E. (2001). Green advertising: Greenwash or a true reflection of marketing strategies? Greener Management International, 33: 59-70.
  29. Kimura A., Wada Y., Kamada A., Masuda T., Okamoto M., Goto S.-I., Tsuzuki D., Cai D., Oka T., Dan I. (2010). Interactive effects of carbon footprint information and its accessibility on value and subjective qualities of food products. Appetite, 55(2): 271-278.
  30. Lanfranchi M., Giannetto C. (2014). Analysis of producers’ knowledge about farmers’ markets Italian Journal of Food Science, 26: 335-340.
  31. Lim W.M., Ting D.H., Bonaventure V.S., Sendiawan A.P. and Tanusina P.P. (2013). What happens when consumers realise about green washing? A qualitative investigation. International Journal of Global Environmental Issues, 13(1): 14-24.
  32. Lombardi A., Migliore G., Verneau F., Schifani G., Cembalo L. (2015). Are “good guys” more likely to participate in local agriculture? Food Quality and Preference, 45(1): 158-165.
  33. Lovell H., Bulkeley H., Liverman D. (2009). Carbon offsetting: sustaining consumption? Environment and planning A, 41: 2357-2379.
  34. Nonini D.M. (2013). The local food movement and the anthropology of global system. American ethnologist, 40(2): 267-275.
  35. Pairotti M.B., Cerutti A.K., Martini F., Vesce E., Padovan D. e Beltramo R. (2015). Energy consumption and GHG emission of the Mediterranean diet: A systemic assessment using a hybrid LCA-IO method. Journal of Cleaner Production, 103: 507-516.
  36. Peri C. (2006), The universe of food quality. Food quality and preference, 17: 3-8.
  37. Polonsky M. J., Grau S. L., Garma R. (2010). The New Greenwash? Potential Marketing Problems with Carbon Offsets. International Journal of Business Studies – Special Edition, 18(1): 49-54.
  38. Salman Hussain S. (2000), Green Consumerism and Ecolabelling: A Strategic Behavioural Model. Journal of Agricultural Economics, 51(1): 77-89.
  39. Santini F., Guri F., Gomez Y., Paloma S. (2013) Labelling of agricultural and food products of mountain farming JRC Scientific and policy reports. Report EUR25768EN, European Union, -- Text available on the website: http://ec.europa.eu/agriculture/external-studies/mountain-farming_en.htm (consulted on 3rd November 2016).
  40. Schermer M. (2015). From “Food from Nowhere” to “Food from Here:” changing producer-consumer relations in Austria. Agriculture and Human Values, 32(1): 121-132.
  41. Schnell S.M. (2011). The local traveller: farming, food and place in state and provincial tourism guides, 1993-200. Journal of Cultural Geography, 28(2): 281-309.
  42. Tanner C., Kast S.W. (2003). Promoting Sustainable Consumption: Determinants of Green Purchases by Swiss Consumers. Psychology and Marketing 20(10): 883-902.
  43. Tencati A., Zsolnai L. (2012). Collaborative Enterprise and Sustainability: The Case of Slow Food. Journal of business ethics, 110: 345-354.
  44. Tregear A., Kuznesof S. and Moxey A. (1998). Policy initiatives for regional foods: some insights from consumer research. Food Policy, 23(5): 383-394.
  45. Van Loo E.J., Caputo V., Nayga R. M. Jr, Verbeke W. (2014). Consumers’ valuation of sustainability labels on meat. Food Policy, 49: 137-150.
  46. Vandecandelaere E., Arfini F., Belletti G., Marescotti A. Associate authors and contributors: Allaire G., Cadilhon J., Casabianca F., Damary P. H. G., Estève M., Hilmi M., Jull C., Le Coent A., LeCourtois E., Mounsey J., Perret A., Sautier D., Tartanac F., Thévenod-Mottet E., Wallet F. (2009). Linking people, place and products. A guide for promoting quality linked to geographical origin and sustainable geographical indications. FAO.
  47. Vaughan A. (2012). Tesco drops carbon-label pledge. -- Text available on website http://www.guardian.co.uk/environment/2012/jan/30/tesco-drops-carbon-labelling (consulted on 25th October 2016).
  48. Vecchio R., Annunziata A. (2013). Consumers’ attitude towards sustainable food: a cluster analisys of Italian university students. New Medit, 2: 47-55.
  49. Vecchio R., Annunziata A. (2015). Willingness-to-pay for sustainability-labelled chocolate: an experimental auction approach. Journal of Cleaner Production, 86: 335-342,
  50. Vermeir I., Verbeke W. (2006). Sustainable food consumption: exploring consumer “attitude – behavioural intention” gap. Journal of Agricultural and Environmental Ethics, 19: 169-194.
  51. Vermeir I. and Verbeke W. (2008). Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and role of confidence and values. Ecological Economics, 64: 542-553.
  52. Zdravkovic D., Radukic S. (2012). Institutional Framework for Sustainable Development in Serbia. Montenegrin Journal of Economics, 8(3) : 27-36.
  53. Zhu B. (2013). The Impact of Green Advertising on Consumer Purchase Intention of Green Products. World Review of Business Research, 3(3): 72-80.



  1. Luigi Bollani, Alessandro Bonadonna, Giovanni Peira, The Millennials’ Concept of Sustainability in the Food Sector in Sustainability /2019 pp. 2984, DOI: 10.3390/su11102984
  2. Michelle Bonera, Anna Paola Codini, Giulia Miniero, The great Millennials’ trouble: leading or confused green generation? An Italian insight in Italian Journal of Marketing /2020 pp. 289, DOI: 10.1007/s43039-020-00015-4
  3. Giampiero Lombardi, Giovanni Peira, Damiano Cortese, Milk-Based Beverages pp. 297 (ISBN:9780128155042)
  4. Eloi Jorge, Ernesto Lopez-Valeiras, Maria Beatriz Gonzalez-Sanchez, The Importance Given to Food Naturalness Attributes by Millennial University Students in Sustainability /2020 pp. 728, DOI: 10.3390/su12020728
  5. Giovanni Peira, Damiano Cortese, Giampiero Lombardi, Luigi Bollani, Grass-Fed Milk Perception: Profiling Italian Consumer in Sustainability /2020 pp. 10348, DOI: 10.3390/su122410348

Luigi Bollani, Giovanni Peira, Erica Varese, Enrico Nesi, Maria Beatrice Pairotti, Alessandro Bonadonna, Etichettatura e sostenibilità nella "Green Food Economy": la percezione dei mil-lenials con un buon livello culturale in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 2/2017, pp. 83-101, DOI:10.3280/RISS2017-002007

   

FrancoAngeli è membro della Publishers International Linking Association associazione indipendente e no profit per facilitare l'accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche