Click here to download

Are weak relations working? Sharing platforms and social capital
Journal Title: SOCIOLOGIA DEL LAVORO  
Author/s:  Alberta Andreotti, Guido Anselmi, Christian Hoffmann 
Year:  2018 Issue: 152 Language: English 
Pages:  17 Pg. 87-103 FullText PDF:  110 KB
DOI:  10.3280/SL2018-152005
(DOI is like a bar code for intellectual property: to have more infomation:  clicca qui   and here 


Users’ work enables the functioning of sharing platforms, as they dedicate a sizable amount of time to read reviews to select a suitable partner to exchange with. Moreover, they provide ratings and evaluations collected by reputational algorithms, helping users to overcome informational asymmetries. The goal of this paper is to understand whether there are additional side benefits linked to users’ work on platforms, the key hypothesis being that users’ work on plat¬forms produces social capital. To investigate this, data from a EU-based multi country survey on participation to the sharing economy will be used, as well as data from focus groups. Empirical results show that as users engage with others they develop a loose common identification based on a common set of ethics. Furthermore, users undertaking more work are more likely to repeat interactions with selected partners.
Keywords: Sharing economy, social capital, consumer work, prosumption

  1. Chandler J., Chen S. (2015). Prosumer motivations in service experiences. Journal of Service Theory and Practice, 25(2): 220-239., 10.1108/JSTP-09-2013-0195.DOI: 10.1108/JSTP-09-2013-0195.
  2. Albinsson P.A., Yasanthi Perera B. (2012). Alternative marketplaces in the 21st century: Building community through sharing events. Journal of Consumer Behaviour, 11(4): 303-315.
  3. Andreotti A., Anselmi G., Eichhorn T., Hoffmann C., Micheli M. (2017a). Participation in the Sharing Economy. H2020 research report: -- text available at www.bi.edu/globalassets/forskning/h2020/participation-working-paper.pdf (04 April 2018).
  4. Andreotti A., Anselmi G., Eichhorn T., Hoffmann C., Jurss S., Micheli M. (2017b). European Perspectives on Participation in the Sharing Economy. H2020 research report: -- text available at www.bi.edu/globalassets/forskning/h2020/participation-working-paper-final-version-for-web.pdf (04 April 2018).
  5. Arcidiacono D., Pais I. (2016). Reciprocità, fiducia e relazioni nei servizi di mobilità condivisa: un’analisi sul carpooling di BlaBlaCar. Working paper, -- text available at www.sisec.it/wp-content/uploads/2017/02/Arcidiacono-PaisCar-pooling-bla-bla-car-full-paper-SISEC.pdf (04 April 2018).
  6. Arvidsson A. (2018). Value and virtue in the sharing economy. The Sociological Review, 66(2): 289-301., 10.1177/0038026118758531.DOI: 10.1177/0038026118758531.
  7. Arvidsson A., Caliandro A., Airoldi M., Barina S. (2016). Crowds and value. Italian directioners on Twitter. Information, Communication & Society, 19(7): 921-939., 10.1080/1369118X.2015.1064462.DOI: 10.1080/1369118X.2015.1064462.
  8. Barabási A.L. (2003). Linked: The new science of networks.
  9. Bardhi F., Eckhardt G. (2012). Access-based consumption: The case of car sharing. Journal of consumer research, 39(4): 881-898. 7-23., 10.1080/09720073.2014.11891518.DOI: 10.1080/09720073.2014.11891518.
  10. Bellotti V., Ambard A., Turner D., Gossmann C., Demková K., Carroll J.M. (2015). A Muddle of Models of Motivation For Using Peer-to-Peer Economy Systems. Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (CHI ’15): 1085-1094., 10.1145/2702123.2702272.DOI: 10.1145/2702123.2702272.
  11. Botsman R., Rogers R. (2010). What’s mine is yours : how collaborative consumption is changing the way we live. London: Collins.
  12. Bucher E., Fieseler C., Lutz C. (2016). What’s mine is yours (for a nominal fee) – Exploring the spectrum of utilitarian to altruistic motives for Internetmediated sharing. Computers in Human Behavior, 62: 316-326., 10.1016/J.CHB.2016.04.002.DOI: 10.1016/J.CHB.2016.04.002.
  13. Codagnone C., Biagi F., Abadie F. (2016). The Passions and the Interests: Unpacking the “Sharing Economy.” SSRN Electronic Journal.
  14. Coleman J. (1990). Foundations of social theory. Cambridge: The Belknap Press of Harvard University Press.
  15. Dahl D.W., Moreau C.P. (2007). Thinking Inside the Box: Why Consumers Enjoy Constrained Creative Experiences. Journal of Marketing Research, 44(3): 357–369.
  16. Dillahunt T., Malone R. (2015). The Promise of the Sharing Economy among Disadvantaged Communities. Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems - CHI ’15: 2285-2294., 10.1145/2702123.2702189.DOI: 10.1145/2702123.2702189.
  17. Dubois E.A., Schor J.B., Carfagna L.B. (2014). New cultures of connection in a Boston time bank. In: Schor J.B., Thompson C., eds., Sustainable lifestyles and the quest for plentitude: Case studies of the new economy. New Haven: Yale University Press.
  18. Eurobarometer (2016). Eurobarometer Survey: the use of collaborative platforms. -- Text available at: http://ec.europa.eu/COMMFrontOffice/publicopinion/index.cfm/Survey/getSurveyDetail/instruments/FLASH/surveyKy/2112 (4 April 2018).
  19. Gandini A. (2016). The reputation economy: Understanding knowledge work in digital society. London: Springer.
  20. Gandini A., Pais I., Beraldo D. (2016). Reputation and trust on online labour markets: the reputation economy of Elance. Work Organisation, Labour and Globalisation, 10(1): 27-43.
  21. Garzaniti I., Pearce G., Stanton J. (2011). Building friendships and relationships: the role of conversation in hairdressing service encounters. Managing Service Quality: An International Journal, 21(6): 667-687., 10.1108/09604521111185646.DOI: 10.1108/09604521111185646.
  22. Glucksmann M. (2009). Formations, connections and divisions of labour. Sociology, 43(5): 878-895., 10.1177/0038038509340727.DOI: 10.1177/0038038509340727.
  23. Glucksmann M. (2016). Completing and Complementing: The Work of Consumers in the Division of Labour. Sociology, 50(5): 878-895., 10.1177/0038038516649553.DOI: 10.1177/0038038516649553.
  24. Granovetter M. (1985). Economic Action and Social Structure: The Problem of Embeddedness. American Journal of Sociology, 91(3): 481., 10.1086/228311.DOI: 10.1086/228311.
  25. Hargittai E., Hsieh Y.P. (2012). Succinct Survey Measures of Web-Use Skills. Social Science Computer Review, 30(1): 95-107., 10.1177/0894439310397146.DOI: 10.1177/0894439310397146.
  26. Hawlitschek F., Teubner T., Weinhardt C. (2016). Trust in the sharing economy. Die Unternehmung, 70(1): 26-44., 10.5771/0042-059X-2016-1-26.DOI: 10.5771/0042-059X-2016-1-26.
  27. Lauterbach D., Truong H., Shah T., Adamic, L. (2009). Surfing a Web of Trust: Reputation and Reciprocity on CouchSurfing.com. In 2009 International Conference on Computational Science and Engineering: 346-353., 10.1109/CSE.2009.345.DOI: 10.1109/CSE.2009.345.
  28. Lin N. (2002). Social capital: A theory of social structure and action. Cambridge: Cambridge University Press.
  29. Lin N. (2003). Capitale sociale: paradigmi concorrenti e loro validazione concettuale ed empirica. Inchiesta, 139: 5-17.
  30. Manzo C., Ramella F. (2015). Fab labs in Italy: Collective goods in the sharing economy. Stato e mercato, 35(3): 379-418., 10.1425/81605.DOI: 10.1425/81605.
  31. Möhlmann M. (2015). Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again. Journal of Consumer Behaviour, 14(3): 193-207.
  32. Ozanne J., Ballantine P. (2010). Sharing as a form of anti-consumption? An examination of toy library users. Journal of Consumer Behaviour, 12(4): 253 266.
  33. Pais I., Provasi G. (2015). Sharing Economy: A Step towards the Re-Embeddedness of the Economy? Stato e mercato, 35(3): 347-378., 10.1425/81604.DOI: 10.1425/81604.
  34. Parigi P., State B. (2014). Disenchanting the World: The Impact of Technology on Relationships. In: Aiello L.M., McFarland D., eds., Social Informatics. SocInfo 2014. Lecture Notes in Computer Science, vol. 8851.
  35. Parigi P., State B., Dakhlallah D., Corten R., Cook K. (2013). A Community of Strangers: The Dis-Embedding of Social Ties. PLoS ONE, 8(7).
  36. PEW (2016). Shared, Collaborative and On Demand: The New Digital Economy. -- Text available at: www.pewinternet.org/2016/05/19/the-new-digital-economy (4 April 2018).
  37. Pizzorno A. (1999). Perché si paga il benzinaio. Nota per una teoria del capitale sociale. Stato e Mercato, (3): 373-394., 10.1425/433.DOI: 10.1425/433.
  38. Putnam R.D. (1993). La tradizione civica nelle regioni italiane. Milano: Mondadori.
  39. Putnam R.D. (2001). Bowling alone: The collapse and revival of American community. New York: Simon and Schuster.
  40. Ritzer G. (2014). Prosumption: Evolution, revolution, or eternal return of the same? Journal of Consumer Culture, 14(1): 3-24. 445.
  41. Ritzer G., Jurgenson N. (2010). Production, consumption, prosumption: The nature of capitalism in the age of the digital ‘prosumer’. Journal of consumer culture, 10(1): 13-36., 10.1177/1469540509354673.DOI: 10.1177/1469540509354673.
  42. Rogers R. (2013). Digital methods. Boston: MIT press.
  43. Scholz T. (2017). Uberworked and underpaid: How workers are disrupting the digital economy. London: John Wiley & Sons.
  44. Schor J. (2017). Does the sharing economy increase inequality within the eighty percent? Findings from a qualitative study of platform providers. Cambridge Journal of Regions, Economy and Society, 10(2): 263-279.
  45. Schor J., Fitzmaurice C., Carfagna L.B., Attwood-Charles W., Poteat D. (2016). Paradoxes of openness and distinction in the sharing economy. Poetics, 54: 66-81.
  46. Srnicek N. (2017). Platform capitalism. London: John Wiley & Sons.
  47. Stage C. (2013). The online crowd: a contradiction in terms? On the potentials of Gustave Le Bon’s crowd psychology in an analysis of affective blogging. Distinktion: Journal of Social Theory, 14(2): 211-226., 10.1080/1600910X.2013.773261.DOI: 10.1080/1600910X.2013.773261.
  48. Sundararajan A. (2016). The sharing economy: The end of employment and the rise of crowd-based capitalism. Boston: Mit Press.
  49. Trigilia C. (2001). Social capital and local development. European journal of social theory, 4(4): 427-442., 10.1177/1368431012222524.DOI: 10.1177/1368431012222524.

Alberta Andreotti, Guido Anselmi, Christian Hoffmann, in "SOCIOLOGIA DEL LAVORO " 152/2018, pp. 87-103, DOI:10.3280/SL2018-152005

   

FrancoAngeli is a member of Publishers International Linking Association a not for profit orgasnization wich runs the CrossRef service, enabing links to and from online scholarly content