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Meeting the prosumer: Transporting, hosting and feeding people in the sharing economy
Titolo Rivista: SOCIOLOGIA DEL LAVORO  
Autori/Curatori: Francesca Setiffi, Gian Paolo Lazzer, Vincenzo Scotto 
Anno di pubblicazione:  2018 Fascicolo: 152 Lingua: Inglese 
Numero pagine:  16 P. 104-119 Dimensione file:  110 KB
DOI:  10.3280/SL2018-152006
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This article investigates the social meanings that can be found in the sharing economy by adopting a sociological perspective to study different platforms and practices that embody new proposals for and experiences of alternative produc¬tive paradigms. The research was conducted in Italy and was based on qualitative methods, including semi-structured interviews with 70 BlaBlaCar consumers, 28 Airbnb consumers and 30 Gnammo consumers. The data pertain to the shared experiences (e.g. riding, hospitality services and social eating) of the prosumers and are gathered from the perspectives of consumers, who can also be prosumers. While the ability of the platforms to enable peer-to-peer providers to earn a profit is a common element characterizing our case studies, the analysis also highlights the following aspects: (a) three different profiles of prosumers, which express personal and economic investments; and (b) different forms of sociality and sociability within the same sharing experiences.

L’articolo interpreta i significati sociali che gli attori attribuiscono alle esperienze di sharing economy. La ricerca è di orientamento qualitativo ed è stata condotta in Italia attraverso la raccolta di interviste semi-strutturate con: 70 consumatori di BlaBlaCar, 28 di Airbnb e 30 di Gnammo. I dati si riferiscono ai servizi offerti (il passaggio in auto, l’affitto di una camera/casa, la cena o il pranzo con estranei) dai prosumer e sono stati interpretati attraverso la prospettiva dei consumatori che a loro volta possono essere considerati dei prosumer. Sebbene tutte le piattaforme oggetto dello studio siano molto simili tra loro, tutte infatti sono business oriented e si basano sulla "collaborazione" tra pari, la ricerca dimostra che vi sono delle differenze tra i tre casi studio indagati: a) emergono tre differenti profili di prosumer che esprimono diversi investimenti personali ed economici; b) esistono differenti forme di socialità e di socievolezza all’interno dello stesso caso studio.
Keywords: Sharing economy, collaborative economy, prosumer, socievolezza

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Francesca Setiffi, Gian Paolo Lazzer, Vincenzo Scotto, Incontrando il prosumer: muoversi, viaggiare e mangiare nella sharing economy in "SOCIOLOGIA DEL LAVORO " 152/2018, pp. 104-119, DOI:10.3280/SL2018-152006

   

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