This article aims to focus on the experience of the blended courses that the Catholic University started since the academic year 2016/17. Specifically, it focuses on the figure of the e-tutor and its function in relation to the personalization of students' learning. The starting point is a brief reconstruction of the history of the Catholic University about teaching innovation. Doing this it is possible to point out the meaning and challenges of the blended solution in higher education, showing how this solution is nowadays really present and how it is changing the idea of the classroom: an extended, spread, intensive, flipped classroom These characteristics involve changes both at an educational and organizational level, among which a key element is the e-tutor who, thanks to the planning and updating of specific monitoring tools, acts in a technological, organizational and relational role, reiterating an orientation and motivational support aimed at contributing to the student's chances of success. The e-tutor is set up as a new figure, which requires specific training and acts a precise role in the teaching teams of the courses. In particular, the article refers to the research data about drop-out prevention which were collected in the Master's Degree Program in Business Management and Consulting.