Communication practices in the diffusion of social-business innovation: Insights from B-Corporations
Author/s:  Cristina Mele, Tiziana Russo-Spena, Marco Tregua, Fabio Greco 
Year:  2019 Issue: Language: English 
Pages:  17 Pg. 11-27 FullText PDF:  0 KB
DOI:  10.3280/mc4-2019oa9054
(DOI is like a bar code for intellectual property: to have more infomation:  clicca qui   and here 

Open Access article
Click here to read the article.

Companies innovate the value proposition by integrating social and business issues to balance value across multiple actors, thus ensuring the creation of socialbusiness value. Social-business innovation requires that multiple actors come together to align perceptions and expectations and create shared meaning for the development and diffusion of innovation. The debate on the diffusion of social-business innovation is still in its infancy. This paper focuses on the communication practices of social-business innovation, aiming to analyse this participative process through three main issues: 1) the actors to be involved; 2) the goals to be achieved; 3) the actions to be performed. Specifically, we investigate the efforts of B-Corps to address social challenges by adopting a practice-based approach.

Cristina Mele, Tiziana Russo-Spena, Marco Tregua, Fabio Greco, in "MERCATI & COMPETITIVITÀ" 4/2019, pp. 11-27, DOI:10.3280/mc4-2019oa9054


FrancoAngeli is a member of Publishers International Linking Association a not for profit orgasnization wich runs the CrossRef service, enabing links to and from online scholarly content