Since the second half of the 90’s China opened the international trade market and in 2001 China became a member of the WTO (World Trade Organisation). Then, China started the international incoming and outgoing tourism in that period. This chapter continues the analysis of China’s tourism market started in the issue of the Labour Economics Paper 100 and 102 which included BRIC countries analysis. In the first section they includes are the results of international surveys analysing the Chinese tourist behaviour. The second section focuses on incoming Chinese tourism in Italy. Finally, the chapter presents the results of promotional activities conducted by BRIC in tour and A.R.T.S members during the international tourism fairs in Beijing and Shanghai in 2014 and 2018