Sustainable mobility demands the inclusion of environment, social and economic sustainabil-ity. Public transport especially the bus system can be explored to fulfill these three sub goals. Globally the uses of personal vehicles have noticed an exponential growth owing to high per capita income and not up to the mark standards of public transport system. The emphasis on the requirement to probe significant questions while designing urban transport policies moti-vates this study to investigate what an ideal public bus system should be like, in the eyes of, those who either do not use or have shifted from public to private mode of travel. A survey on 1554 respondents is conducted to identify the various attributes that the public desire for, of a public bus system. These 12 items or attributes are clubbed into four categories using factor analysis. The logit regression run on the binary outcome "Shift" variable of opting or not opt-ing for public bus system with the four predicator variables (institutional, personnel, personal and qualitative) obtained using factor analysis shows positive association of improvement in these predicators to the outcome of opting for public transport.
Keywords: Sustainable mobility, public bus transport, environment sustainability, social sus-tainability, economic sustainability, rebound effect.
Jel Code: O1, Q4, Q5, R4