The article offers a reflection on the new challenges for the professions, which are elicited by the radical transformations happening in the labour market, al-ways more and more digitalized, ubiquitous and constantly and rapidly chang-ing. What do these profound and radical transformations require to profession-als? Which questions do they pose to Higher Education systems? How to train professionals X, capable to pass through uncertain working scenarios and to do it with capacity of imagination and competence of creativity?
The article addresses those questions referring to the study on neo-professionalism (Butera, 2020), the study on practices (Gherardi e Lippi, 2000; Sennett, 2000; Wenger, 2006), and the organizational research (Weick e Sutcliffe, 2010) which offered interpretative keys to intercept future challenges of research on organizational and professional transformations.
Keywords: Organizational learning; creativity; professionals X; neo-professionalism; digitalization; ubiquitous work.