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Cold War at the Olympic games: American sport diplomacy during the Fifties
Journal Title: MONDO CONTEMPORANEO 
Author/s: Umberto Tulli 
Year:  2020 Issue: 2-3 Language: Italian 
Pages:  20 Pg. 237-256 FullText PDF:  306 KB
DOI:  10.3280/MON2020-002012
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During the Fifties, the Eisenhower administration gave a high priority to sport in its propaganda and cultural diplomacy activities. To cope with the Soviet cultural offen-sive, the United States developed three kinds of actions: a propaganda effort to high-light the problems of Soviet sport (in particular its professional and ideological bias) and the strength of sports in the United States; American sportsmen’s goodwill tours abroad and, finally, foreigners’ sports tours in the United States. In all these activities there was a central theme, which represented also a contradiction: the absence of any US government interference in American sports.
Keywords:  Cultural diplomacy, propaganda, sports, Olympic games, Eisenhower, Cold War

Umberto Tulli, Cold War at the Olympic games: American sport diplomacy during the Fifties in "MONDO CONTEMPORANEO" 2-3/2020, pp. 237-256, DOI:10.3280/MON2020-002012

   

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