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Il ruolo del rimpianto anticipato nella previsione del consumo di frutta come snack tra i giovani
Titolo Rivista: PSICOLOGIA DELLA SALUTE 
Autori/Curatori:  Luigina Canova, Andrea Bobbio, Anna Maria Manganelli 
Anno di pubblicazione:  2022 Fascicolo: 1  Lingua: Italiano 
Numero pagine:  23 P. 114-136 Dimensione file:  288 KB
DOI:  10.3280/PDS2022-001007
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 


Lo studio esplora il ruolo del rimpianto anticipato nella teoria del comportamento pianifica-to (Theory of Planned Behaviour, TPB; Ajzen, 1991) applicata al consumo di frutta come snack. Il modello ipotizzato estende la TPB con l’inclusione del comportamento passato e del rimpianto anticipato. Gli obiettivi principali sono: a) testare se il rimpianto anticipato migliori il potere predittivo della TPB, anche dopo aver considerato il comportamento passato; b) analiz-zare se il rimpianto moderi la relazione tra intenzione e comportamento. Lo studio è stato con-dotto in due fasi, a distanza di due settimane. Nella prima fase, il questionario strutturato online includeva le misure dell’intenzione e dei suoi antecedenti e item per rilevare il comportamento passato e il rimpianto anticipato. Nella seconda è stato rilevato il comportamento di consumo di frutta fresca come snack nelle due settimane precedenti. Ha partecipato allo studio un campione di convenienza di 361 studenti universitari italiani. I risultati ottenuti mediante le analisi di re-gressione mostrano che comportamento passato e rimpianto anticipato migliorano la capacità della TPB di prevedere sia l’intenzione sia il comportamento futuro. Inoltre, il rimpianto mode-ra l’effetto dell’intenzione sul comportamento, che è significativo solo quando il rimpianto è elevato. In conclusione, i risultati supportano l’importanza di considerare il rimpianto anticipa-to nella previsione delle intenzioni di mettere in atto questo comportamento alimentare salutare e l’utilità di far leva su questa reazione affettiva per rinforzare il legame intenzione-comportamento.


Keywords: teoria del comportamento pianificato, rimpianto anticipato, comportamento pas-sato, consumare frutta come snack.

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Luigina Canova, Andrea Bobbio, Anna Maria Manganelli, in "PSICOLOGIA DELLA SALUTE" 1/2022, pp. 114-136, DOI:10.3280/PDS2022-001007

   

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