Il ruolo delle risorse e delle competenze organizzative dell’impresa nell’utilizzo e implementazione del web 2.0: il caso delle imprese della strada dell’olio in Umbria

Ilaria Broncanello; Massimiliano Tremiterra

doi:10.3280/MC2015-004006

The role of resources and organizational skills of the enterprise in the use and implementation of Web 2.0: The Oil Road’ Enterprises case in the Umbria Region

Journal title MERCATI E COMPETITIVITÀ
Author/s Ilaria Broncanello, Massimiliano Tremiterra
Publishing Year 2015 Issue 2015/4
Language Italian Pages 27 P. 105-131 File size 158 KB
DOI 10.3280/MC2015-004006
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The work is part of the debate on the use and implementation of Web 2.0 and the requirements in the areas of strategic planning for SMEs, in terms of resources and organizational skills, to build a successful business model. The purpose is to provide empirical support, in studies of strategic management Web2.0 era, through a case study which is a best practice OnWeb started in Umbria. The case is the result of integrated actions to realize your business presence on the web through the use of resources in the area. The paper has a cognitive-exploratory purposes and uses methods of qualitative research. The key to the proposal through empirical research combines two perspectives: resources and expertise and business model innovation.

Keywords: Resources and skills, web 2.0, business model innovation, case study, social networking, competitive positioning.

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Ilaria Broncanello, Massimiliano Tremiterra, Il ruolo delle risorse e delle competenze organizzative dell’impresa nell’utilizzo e implementazione del web 2.0: il caso delle imprese della strada dell’olio in Umbria in "MERCATI E COMPETITIVITÀ" 4/2015, pp 105-131, DOI: 10.3280/MC2015-004006