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Making cultural tourism networks work - the role of collective actors
Titolo Rivista: MERCATI & COMPETITIVITÀ 
Autori/Curatori: Anna Moretti, Michele Tamma 
Anno di pubblicazione:  2014 Fascicolo: Lingua: Italiano 
Numero pagine:  21 P. 63-83 Dimensione file:  189 KB
DOI:  10.3280/MC2014-004005
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Culture and tourism have a complementary and mutually beneficial relationship: value offerings are co-created by integrated value chains and networks of interdependent actors. However, building and maintaining cultural tourism networks is far from straightforward: both the tourism industry and the cultural sector are fragmented and heterogeneous, and often seem to be speaking different languages. We investigate how collective actors can contribute to fostering collaborative strategies, focusing on a specific inter-organizational network located in the city of Venice. Our main findings have implications both for managerial and public policies: the identification of actors, positioned at intermediate network levels, who can influence a network’s functioning allows for interventions not generally addressed to the destination as a whole but aimed at solving specific network’s weaknesses.

Le produzioni turistiche e culturali sono caratterizzate da una relazione di complementarietà: i processi di creazione del valore si sostanziano in catene del valore integrate e reti di attori interdipendenti. Nonostante ciò, la costruzione e il mantenimento delle reti turistico-culturali è tutt’altro che scontata: le produzioni turistiche e culturali sono frammentate ed eterogenee, e spesso sembrano parlare lingue diverse. Il presente lavoro di ricerca analizza come gli attori collettivi possano contribuire allo sviluppo di strategie collaborative, e in particolare si focalizza su un caso di rete inter-organizzativa sviluppata nella città di Venezia. I principali risultati di questo lavoro hanno implicazioni sia manageriali che di politiche pubbliche: l’identificazione degli attori, posizionati a livelli intermedi della rete, in grado di influenzarne il funzionamento permette di individuare interventi non diretti alla destinazione nel suo insieme, ma volti a risolvere le specifiche debolezze della rete.
Keywords: Rete, complementarietà, cultura, turismo, fiducia, attori collettivi, governance

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  1. Anna Moretti, The Network Organization pp. 119 (ISBN:978-3-319-52092-6)
  2. Anna Moretti, The Network Organization pp. 89 (ISBN:978-3-319-52092-6)

Anna Moretti, Michele Tamma, Far funzionare le reti turistico-culturali: il ruolo degli attori collettivi in "MERCATI & COMPETITIVITÀ" 4/2014, pp. 63-83, DOI:10.3280/MC2014-004005

   

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