Issue 4/2016
- Chiara Mauri, Place branding: a cross-road between academics of many disciplines and practitioners. Call for "a" articles written by marketing academicians!
- Maria Vernuccio, Tiziano Vescovi, Branding in the digital era
- Agostino Vollero, Daniele Dalli, Alfonso Siano, Brand negotiation and brand management. An actor-network theory perspective
- Matteo Corciolani, Giacomo Gistri, Stefano Pace, Exploring the palm oil crisis through the lens of different social media: an analysis of facebook, youtube and twitter contents
- Riccardo Rialti, Lamberto Zollo, Alessandro Caliandro, Cristiano Ciappei, Social media strategies to protect brand image and corporate reputation in the digital era: a digital investigation of the Eni vs. Report case
- Alessandra Mazzei, Alfonsa Butera, Brand consistent behavior of employees on social media: the role of social media governance and policies
- Chiara Cantù, Alessandra Tzannis, The service innovation in healthcare network
- Bernardo Bertoldi, Chiara Giachino, Alberto Pastore, Strategic pricing management in the omnichannel era
- Francesca Ceruti, Alice Mazzucchelli, Angelo Di Gregorio, E-commerce or s-commerce? A managerial perspective on website design features
- Gennaro Iasevoli, Book reviews