Peer Reviewed Journal

MERCATI & COMPETITIVITÀ The Journal of the Italian Marketing Association ISSN 1826-7386 , ISSNe 1972-4861 This Journal is now published as Open Access Journal here Printed issue price (also old issues): € 40,00 E-book issue price (also old issues): € 34,50

Free PDF

Pay per view access

Issue available as e-book

Issue 4/2016

Buy the issue as e-book

	Chiara Mauri, Place branding: a cross-road between academics of many disciplines and practitioners. Call for "a" articles written by marketing academicians!
	Maria Vernuccio, Tiziano Vescovi, Branding in the digital era
	Agostino Vollero, Daniele Dalli, Alfonso Siano, Brand negotiation and brand management. An actor-network theory perspective
	Matteo Corciolani, Giacomo Gistri, Stefano Pace, Exploring the palm oil crisis through the lens of different social media: an analysis of facebook, youtube and twitter contents
	Riccardo Rialti, Lamberto Zollo, Alessandro Caliandro, Cristiano Ciappei, Social media strategies to protect brand image and corporate reputation in the digital era: a digital investigation of the Eni vs. Report case
	Alessandra Mazzei, Alfonsa Butera, Brand consistent behavior of employees on social media: the role of social media governance and policies
	Chiara Cantù, Alessandra Tzannis, The service innovation in healthcare network
	Bernardo Bertoldi, Chiara Giachino, Alberto Pastore, Strategic pricing management in the omnichannel era
	Francesca Ceruti, Alice Mazzucchelli, Angelo Di Gregorio, E-commerce or s-commerce? A managerial perspective on website design features
	Gennaro Iasevoli, Book reviews

Issue 3/2016

Buy the issue as e-book

	Vittoria Marino, Marketing and culture. Two Characters in Search of an Author
	Giuseppe Bertoli, Michela Matarazzo, Driving international business research forward: emerging themes and insights
	Stefano Bresciani, Alberto Ferraris, Manlio Del Giudice, R&D internationalization in asian developing countries: evidence from european multinationals
	Francesca Checchinato, Giulia Zanichelli, An analysis of factors influencing the online presence in distant countries: the case of italian fashion brands in china
	Rubina Romanello, Maria Chiarvesio, The creation of foreign market knowledge across the growth phases of born globals
	Laura I.M. Colm, Antonella Carù, Two faces of the same coin: how the interplay between organizational and territorial culture builds the concept of service culture
	Andrea Moretta Tartaglione, Roberto Bruni, International networks as complex adaptive systems
	Laura Gavinelli, Cinzia Colapinto, Mariangela Zenga, Paola Chiodini, Strategic choices in recessionary period: an exploration on italian smes
	Michela Matarazzo, Gabriele Barbaresco, Resciniti Riccardo, Effects of cultural distance on foreign acquisitions: evidence from italian acquired firms
	Gennaro Iasevoli, Book reviews

Issue 2/2016

Buy the issue as e-book

	Chiara Orsingher, Synthesizing research in marketing through meta-analysis
	Piergiorgio Re, Bernardo Bertoldi, Fabrizio Mosca, Margherita Stupino, Chiara Giachino, Cultural assets. New opportunities for the region
	Piergiorgio Re, Forum. Marketing and cities: The Turin experience
	Anna Codini, Michelle Bonera, Giulia Miniero, Time horizon and green consumption
	Patrizia de Luca, Giovanna Pegan, Business innovation and Internationalisation: Focus on the Italian Coffee Industry
	Rossella Canestrino, Pierpaolo Magliocca, Antonio Guarino, Environmental sustainability and organic wine production: evidences from italian industry
	Mariasole Bannò, Enrico Zaninotto, Commited to learn: come le pmi imparano ad esportare. una analisi di casi aziendali (Committed to learn: SMEs learn how to export. A qualitative analysis)
	Gianluca Vagnani, Michele Simoni, Technological uncertainty, market orientation and firms’ economic performance
	Book reviews

Issue 1/2016

Buy the issue as e-book

	Luca Bonansea, Daniele Dalli, Editorial
	Francesco Casarin, In memory of Prof. Maurizio Rispoli (4 jan. 1937-12 jan. 2016)
	Nicoletta Buratti, Riccardo Lanzara, Michele Simoni, Technological innovation and marketing. a multi-perspective analysis
	Luca Buccoliero, Elena Bellio, Maria Mazzola, Elisa Solinas, Technology innovation in healthcare and changing patient’s behaviors: new challenges for marketing
	Adele Parmentola, Ilaria Tutore, New trends in the development of Chinese high-tech companies: an open innovation perspective
	Francesca Negri, Vania Vigolo, Angelo Bonfanti, Managing responses to online reviews: an opportunity for value co-creation?
	Francesca De Canio, Davide Pellegrini, Maria Elena Aramendia-Muneta, The smartphoners: consumer segmentation by smartphone usage
	Natalia Kudryashova, Competition in the web search market: impact of user behaviour
	Gennaro Iasevoli, Recensioni

Table of contents

2018   2017   2016   2015   2014   2013   2012   2011   2010   2009   2008   2007   2006   2005   2004