TY -  JOUR
PY -  2001
SN -  1972-4802
T1 -  I prodotti tipici italiani: problematiche e prospettive di un settore in crescita
JO -  ECONOMIA AGRO-ALIMENTARE
DA -  7/2/2004 7:15:00 AM
DO -  
UR -  http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=16701
AU -  Quaglia,  Giovanni B.
AU -  Carboni,  Roberto
IS -  2
VL -  6
LA -  IT
AB -   The aim of this paper is to describe a valorisation strategy for the typical products when the firms and the institutions work together for the same purpose. The valorisation of the typical products is really important for the local development and for the Italian agrifood production system. Italian rural areas result particularly poor in organisation and strategies structures, so we need a modern entrepreneurial culture and a modern marketing strategy in order to improve the performances in the product’s offer organisation. In this context, the role of food industry and institutions is crucial for the competitiveness of local agrifood systems.
PB -  FrancoAngeli
ER -