@article{45509, 
year={2012},
issn={1972-4861},
journal={MERCATI E COMPETITIVITÀ},
number={1},
volume={},
doi={10.3280/MC2012-001001},
title={Editoriale. The three service marketing paradigms: which one are you guided by?},
abstract={}
url={http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=45509},
author={Evert Gummesson}
pages={5-13},
language={EN}}