@article{45509, year={2012}, issn={1972-4861}, journal={MERCATI E COMPETITIVITÀ}, number={1}, volume={}, doi={10.3280/MC2012-001001}, title={Editoriale. The three service marketing paradigms: which one are you guided by?}, abstract={} url={http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=45509}, author={Evert Gummesson} pages={5-13}, language={EN}}