TY -  JOUR
PY -  2014
SN -  1972-4861
T1 -  Quality in marketing process and networking value co-creation: some evidences in hospitality industry
JO -  MERCATI E COMPETITIVITÀ
DA -  6/15/2014 12:00:00 AM
DO -  10.3280/MC2014-002004
UR -  http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=51369
AU -  Micera, Roberto
AU -  Della Corte,  Valentina
AU -  Di Taranto, Enrico
SP -  53
EP -  80
IS -  2
VL -  
LA -  EN
AB -  The purpose of this research is demonstrating that the network strategy influences the complex tourist product quality and if the firms pursue a co-planning value strategy, this latter affects marketing choices of tourist product. Authors propose a theoretical model which represents an application of service-dominant logic according to resource- based theory, with specific attention to a particular branch and precisely how the "relational view" leads to value co-creation and that takes into account the central issue of tourism and in particular hotel quality management. They demonstrate the usefulness of this framework through a structured questionnaire, submitted to a sample of hotels, helpful to understand the club’s implications on the quality co-creation process.
PB -  FrancoAngeli
ER -