TY -  JOUR
PY -  2018
SN -  1972-4861
T1 -  The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing
JO -  MERCATI & COMPETITIVITÀ
DA -  11/15/2018 12:00:00 AM
DO -  10.3280/MC2018-004003
UR -  http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=62812
AU -  Silchenko, Ksenia
SP -  27
EP -  45
IS -  4
VL -  
LA -  EN
AB -  In the exponential growth of scientific publication output and the growing maturity of the marketing discipline, doing literature and research reviews has become more than just a research convention, but rather a proper form of research. However, despite increasing attention and the number of published guides and handbooks, review methodologies tend to evolve in the direction of statistical meta-analyses, thus not only neglecting the knowledge-advancing potential of qualitative work, but also contributing to the widening of the qualitative-quantitative divide. By bringing attention to qualitative review methodologies and introducing a categorization of "meta" approaches informed by the insights from the sociology of knowledge, this critical review paper suggests that a stronger focus on text-based methods applied to the analysis of (marketing) literature can enrich (marketing) research, both in terms of methodologies and new knowledge generation.
PB -  FrancoAngeli
ER -