The wine tourism is a particular way to spend holidays, and also a mind attitude that pushes to know a territory with all its traditions, its typical products, the landscape amenities, and the cultural and historical patrimony. This way "Roads of wine" were born. The paper reports the results of a recent survey about the current situation in Sicily, region where this phenomenon seems to be in an upward trend. Moreover, the research aims to adopt a methodological approach in order to assess the potentiality of farms to become part of a "wine roads" project. In other words, it represents an attempt to evaluate both the level of attractiveness that a route might have over an average tourist and the rispondence of farms to some minimum standards required in order to comply with its role in the route itself. In order to achieve the above aim a multicriterial approach was adopted, in order to take into account simultaneously the diversified aspects involved in the analysis, both in quantitative and qualitative terms. The application to the case study "Alcamo DOC" has pointed out that the farms surveyed along the route are, on average, far below a sufficient level of reliability and therefore they are not able to provide the minimum set of "wine related" services demanded by visitors. More in detail, the analysis has shown that the deficiencies mainly concern the aspects considered as fundamental requisites for a farm in the applicative regulations of Tuscany and Italian law. In conclusion, the current situation of the "roads of wine" in Sicily seem to be more virtual than real, in spite of all the efforts produced by the "Istituto Regionale Vite e Vino" and by other regional boards which have proved to be interested in the development of this initiative.